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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Audi spearheads development of an ultra-luxurious EV code-named Landjet

The rumors claiming Audi wants to release a model positioned above the A8, and the reports of an ongoing electric car development program called Artemis internally, have seemingly converged. Citing sources inside the carmaker, a German media outlet reported the firm is busily creating a super-luxurious EV code-named Landjet. Audi is leading the development process, but sister companies Bentley and Porsche will reportedly receive their own version of the Landjet. All three models will likely take the form of three-row SUVs with generous dimensions. They'll be so big that none of Audi's production facilities will be able to manufacture them, according to an anonymous insider who spoke with German newspaper Handelsblatt. Luckily, Volkswagen makes vans, too. It's too early to tell what will power the Landjets. Audi assigned some of its most brilliant engineers to Project Artemis, and the technology they develop will permeate the three EVs before trickling down into cheaper models in the group. Expect high performance, a high driving range, and semi-automated driving technology. If the report is accurate, the Landjet vehicles will enter production in Hanover, Germany, by the end of 2024. The facility currently makes the Volkswagen Transporter, which is a direct descendant of the rear-engined Bus sold for decades, and it will start manufacturing the production version of the ID.Buzz concept in the coming years. Volkswagen hasn't commented on the report, and car companies rarely address speculation, but its Commercial Vehicles division released a statement in November 2020 that confirms the Hanover site will begin building SUVs about halfway through the 2020s. It's a major shift for a factory normally tasked with manufacturing vans. "Our main plant in Hanover is becoming the production site for three completely new premium electric vehicles in the Group. These D-SUVs are genuine flagship projects: premium, 100% electric, and highly automated," said Carsten Intra, the head of Volkswagen's Commercial Vehicles division, in a statement. He added the firm will invest about 680 million euros (about $807 million) to build a new assembly line, among other upgrades.

2020 Bentley Flying Spur First Edition Road Test | $280,000 worth of drama-free splash

After reading Brett Berk’s First Drive review of the Bentley Flying Spur, I was intrigued. Not by the authorÂ’s propensity for shedding clothing (though that sure is Â… something), but by some of the carÂ’s numbers and its drivetrain features. Figures such as 626 horsepower and 3.7 seconds to 60 piqued my interest, as did torque-vectoring all-wheel drive and four-wheel steering. Bentley says the Flying Spur offers “breathtaking performance.” BerkÂ’s first drive was in Monaco, where a car like this pairs well with the luxury yachts. My time with the Flying Spur would be much less of a pantsless extravaganza. Instead, IÂ’d be fleeing quarantine cabin fever with my family, schlepping through the rain to run errands, waving to confused-looking neighbors and hopefully experiencing performance that would, as advertised, take my breath away. The Flying Spur feels a bit like a boat. ItÂ’s big, with a long hood stretching out into oneÂ’s forward view like the bow of a cabin cruiser. Add the isolated feeling provided by the suspension, and I could easily imagine myself skimming across a calm bay. The materials lend themselves to the nautical whimsy as well, with plenty of quilted leather and horizontal swaths of metal-accented wood that reminded me of my uncleÂ’s Lake Erie runabout. My first outing was with the family, and it was mostly spent on the highway. My wife, Cat, who is prone to motion sickness, had no troubles in the Flying Spur. Apart from sneaking in a few hard launches — eliciting chuckles from Cat and admonishment from my son, Wollie — I kept my driving sane and smooth. I mostly kept the car in Comfort mode. Driven as such, even with the brief moments of right-foot indulgence, the Flying Spur felt a bit underwhelming. The carÂ’s size suggests the existence of the 6.0-liter W12 under the hood, but its 626 horsepower and 664 pound-feet of torque are experienced differently in this Bentley. Hardly any sound makes its way into the cabin. Its highway calmness belies its actual swiftness. This was all well and good for the comfort of my passengers, but it didnÂ’t do much to evoke any feeling beyond that of leisure. In fact, IÂ’d have almost rather have been a passenger for this sort of trip. That way I could better soak in the craftsmanship that surrounds you inside a Bentley.