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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

VW may make Bentley a subsidiary of Audi

FRANKFURT — Volkswagen plans to make British luxury carmaker Bentley a subsidiary of its Audi division as it seeks economies of scale among its top-end brands, German trade publication Automobilwoche reported. Bentley, for now overseen by the head of VW's Porsche business, Oliver Blume, will from next year be part of Audi, where VW group Chief Executive Herbert Diess believes it has more potential, Automobilwoche cited company sources as saying. Synergies could include using Audi technology for a new Bentley SUV, it added. Volkswagen, which declined to comment on the report, is reviewing the future of its high-performance brands Lamborghini, Bugatti and Ducati motorcycles as part of broader quest for more economies of scale as it shifts to mass producing electric cars. Sources familiar with the matter told Reuters this month that Volkswagen was working on plans to prepare Lamborghini for a stock market listing. Related Video: Audi Bentley Volkswagen

Xcar spots the differences of refreshed Bentley Continental GT

Bentley unfurled the details about the refresh of its second-generation Continental GT earlier this year and gave the high-speed cruiser an official unveiling at the Geneva Motor Show. Even with the tweaks, the British brand kept its most popular model very refined, though. If you're still having a problem spotting all the differences for this posh coupe, Xcar is here to help with an informative new video. Rather than putting the focus exclusively on driving impressions, Xcar really leans heavily into listing the specific updates for the latest Conti GT. Beyond the updated front end, likely the most obvious change for the refreshed model are the big, B-shaped pieces of chrome trim around the side vents. If not obvious already, they make it exceedingly clear that this is a Bentley. A neat touch is the nip and tuck at the rear to create a spoiler on the trunk lid, which does a great job of communicating the intent of the company's sporty model. Xcar ranks the Continental GT as Britain's best grand tourer, although this video doesn't really explain why in much detail. If you learn about all of the coupe's changes from this clip but still want to know how the vehicle drives, check out Autoblog's First Drive of both the V8 and W12 models for a much more thorough impression. Related Video: