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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley creates buzz with 'flying bees,' enters honey business

Bentley’s Crewe factory has bees now. Yes, itÂ’s the same Bentley as the one youÂ’re thinking of. TheyÂ’re called “flying bees.” WeÂ’ll hand it to Bentley, thatÂ’s a solid name. This means the British luxury car maker is officially getting into the honey business. We joke, but there will definitely be Bentley-branded honey as a by-product of this nature venture. The bee announcement came in a press release. In total, Bentley is adding 120,000 honey bees to live in two massive (Bentley-branded) hives. Bentley says that amount of bees is capable of producing about 33 pounds of honey per year, which Bentley claims is about 50 jars worth. How much will a jar of Bentley honey cost? Considering how exclusive itÂ’ll be, we imagine itÂ’s more than you can afford, pal. Onwards to the real reason Bentley is doing this. ItÂ’s part of a biodiversity initiative Bentley continues to work toward. “Bee populations are in decline in the U.K., so installing two hives to help boost biodiversity is a great way to make use of the grassland at the edge of the site. Our ‘flying beesÂ’ are honey bees that have been bred by local beekeepers with over 50 yearsÂ’ experience. With their help, weÂ’re checking on them every week and itÂ’s great to see that theyÂ’re already starting to produce the first Bentley honey,” Bentley said in a statement. The hives were installed far from the actual manufacturing facility on site, so you likely wonÂ’t be met with any unexpected guests upon taking delivery of your Bentley. You might remember that Ford hopped on the bee game first a few years back. Even if itÂ’s a small effort, itÂ’s always cool to see anyone trying to save the bees. We donÂ’t want to be caught in a Black Mirror-like situation with mechanical, autonomous bees doing the work for us after all.

Bentley Continental GT3 Pikes Peak racer puts out 750 horsepower on biofuel

Bentley revealed its Continental GT3 Pikes Peak car to us earlier this year, but was short on engine details. That left us especially curious, as Bentley foreshadowed lots of modifications and a promise that it’d run on a renewable biofuel. Of course, more power than standard was expected. Today, all the details of this wild Bentley are available. Its 4.0-liter twin-turbo V8 engine will make “more than” 750 horsepower and 738 pound-feet of torque. ThatÂ’s a 100 horsepower increase over the most potent street version of the Continental, the Continental GT Speed. HowÂ’d Bentley do it? For starters, Bentley began with the GT3 race version of its 4.0-liter V8, not the street version. But Bentley went to town on this race engine for Pikes Peak anyway. It has new pistons and connecting rods, plus the boost is turned up to 2.2 bar with larger turbos. The carbon fiber intake manifold is reinforced and made thicker than the standard one. Plus, one-off exhaust manifolds made from Inconel alloy by Akrapovic are fitted. The exhaust ultimately exits via very short pipes just behind the front wheels. Not very Bentley-like. Cooling is reinforced by a secondary cooling system positioned in the rear of the car. The rear windows are traded for air scoops that channel air through a second radiator, exhausting heat through ducts in the trunk lid. It all runs off a dedicated secondary water pump. Another change youÂ’ll find at the rear is a new driveshaft with a larger diameter for better durability. The biofuel Bentley uses is called 98RON Renewable Racing Fuel, and Bentley says it is "a dedicated blend of advanced biofuels specifically designed for motorsport, and is a technological stepping stone to sustainably-created eFuel with a greenhouse gas reduction of up to 85%." Bentley didn't say what the emissions reduction was for this specific biofuel in the Pikes Peak car. When it comes to handling, Bentley says it has significantly modified the GT3 setup. ItÂ’s running far more camber in front and rear. Softer springs and anti-roll bars were fitted to allow more body movement and maximize weight transfer for braking (keep in mind all your braking will be done while going straight uphill). Plus, the brakes themselves are newly water-cooled to handle the extreme loads that this hill climb will put on them. You can watch out for Bentley's attempt at a record on June 27, a day that will mark the 99th running of the Pikes Peak International Hill Climb.