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Bentley's next model gets Airline Seat Specification option

Bentley is preparing to add a fifth model to its line-up. The company isn't ready to reveal the car's identity — though we think we know what we're looking at — but it announced that the mysterious vehicle will be available with an option called Airline Seat Specification. If you travel in economy class, there is absolutely nothing glamorous about an airline seat: it's often thinly-padded, cramped, and not nearly as clean as we like to imagine. Bentley's new option takes inspiration from the front of the plane, however, where business class and first-class passengers fly. Buyers who order the Airline Seat Specification option will get a car whose individual rear seats are 22-way power-adjustable, feature what the firm calls an "auto climate sensing system," and benefit from an advanced postural adjustment technology that offers 177 individual pressure changes possible across six zones. Bentley proudly calls this the most advanced seat ever fitted to a car. The company is also embedding lighting elements into the door panels. Called Bentley Diamond Illumination, this system consists of 12 LEDs integrated into the front door panels and 22 LEDs integrated into the rear door panels. They're configured to shine through small holes in the upholstery. The result is shown in the image above, though other designs may be possible. Bentley pointed out that the model it's preparing to unveil will offer no less than 24 billion (yes, billion!) unique possible configurations of trim specification alone. As for the rest of the car, nothing is official yet but we're fairly sure that we're looking at a long-wheelbase version of the Bentayga. We'll have a better idea of what Bentley has in the pipeline when the model makes its debut online on May 10, 2022, at 12:30 p.m British time. Related video:

Bentley opening new R&D center in Crewe

The world's fastest lorries. That's how Ettore Bugatti referred to cars from Bentley back in the day, employing the British term for trucks, long before the two became sister companies. Those immortal words will come true when Bentley launches its new SUV, which promises not only to be the most luxurious and prestigious but also the first to crack the 200-mile-per-hour mark. But it won't come without its share of investment. Bentley and its parent company Volkswagen will surely have invested untold millions to bring the luxury crossover to market, but the vehicle itself isn't the only major investment the British automaker and its German owners will have made when it does. Bentley is also embarking upon an unprecedented expansion of its headquarters in Crewe. The massive expansion plan, budgeted at over $60 million, will create over 300 new jobs and include the creation of a new research and development center on site. The facility will cover a good half-million square feet and include a design studio, R&D offices and technical workshops that will be home to some 1,300 engineers and will be "the latest step in preparing Bentley's infrastructure to bring the world's first ultra-luxury SUV to roads in 2016." Bentley may undertake some of the SUV's production at home in Crewe, but much of the work is expected to be completed alongside the next Volkswagen Touareg, Audi Q7 and Porsche Cayenne in Slovakia. The expansion plan was announced by Bentley chief Wolfgang Durheimer (also CEO of Bugatti) while George Osborne, Chancellor of the Exchequer (Britain's equivalent to the Secretary of the Treasury or most any other government's Minister of Finance) was visiting Crewe. "Bentley is an iconic British Brand that exports around the world. Their decision to create another 300 jobs in R&D on a new site providing close to 1,000 new jobs is fantastic news for Crewe and for Britain," said Osborne. "The investment will not only create jobs at Bentley, but support many more through suppliers across the UK." MULTI-MILLION POUND SITE EXPANSION BRINGS NEW JOBS TO BENTLEY - GBP40 million planned investment into Bentley headquarters in Crewe - New research and development centre to house 1,300 Bentley engineers - 300 new roles created (Crewe, 4 December 2014) Today, Bentley has announced the latest phase in the biggest site development in the company's history.

2016 Bentley Continental GT First Drive [w/video]

I'm standing at the edge of a cliff, speechless. I'm looking at the Trollstigen – a serpentine pass with 11 hairpin turns, running down the side of a mountain in western Norway. I've seen this road before in photos, but in person, I'm both giddy and in awe. The pavement looks like haphazardly draped garland on this perfect bit of sculpted land. The Trollstigen ("Trolls' Path" in English) is a huge tourist attraction, and I can see why. But I'm about to have way more fun than the pedestrians who made their way to the summit in buses and shuttles. I'm going to drive this road. In a Bentley. The crew in Crewe claim their Continental GT is the finest grand tourer in the world. And along the Trollstigen, not to mention the other winding roads in western Norway, that's easy to believe. The Continental is big and beautiful. It's supremely comfortable. It has everything a driver or passenger could ask for. And good golly, is it powerful. Bentley introduced the Continental GT in 2003, with a second generation arriving in 2011. For better or worse, the changes for 2016 are minor. This isn't an all-new Conti, rather a light refresh in order to bolster what the big Bentley already does well. I'm not sure if these updates – particularly the front fascia – improve upon the original formula. The most obvious change for 2016 is the front bumper. It's been restyled to incorporate more aggressive fenders and a lower air intake that spans the full width of the car. Around back, there's a subtle lip spoiler built into the deck lid. V8 S and Speed models get a new rear diffuser. Fancy new side vents are present on all models, with a big metallic "B" shape. Finally, new 20- and 21-inch wheel options are available, including attractive directional alloys available on GT Speed models. But I'm not sure if these updates – particularly the front fascia – improve upon the original formula. Less obvious are the interior updates. There are new colors, as well as a straight-fluting pattern on the seats (GT Speed models get a super luxurious quilted pattern). LED lights accent the cabin. The lighting in the instrument panel and on the center stack is brighter and more crisp. You can get WiFi in the car, and can connect up to eight devices at once. But these improvements don't fix longstanding grievances with the Continental interior. For starters, the infotainment system is horrendously outdated and slow to respond.