2022 Bentley Continental Gt Speed on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Meet the Bentley Inspirator, your A.I. Bentayga configurator

The future of the car configurator just sprouted a tender new shoot. The Bentley Inspirator app relieves Bentayga buyers of most of the heavy lifting when they're trying to sort out what kind of image they want their super-luxe SUV to project. Usable on any Apple iOS device, the app plays a video and then scans the viewer's face for emotional cues. The video changes based on the viewer's responses to on-screen images, so theoretically, two viewers shouldn't see the same video. The app achieves this by noting 34 "facial landmarks" based on an "emotion data repository" filled with "more than 12 million emotion data points" provided by 3.4 million faces from 75 million countries. At the end of the film, the app suggests a Bentayga configuration, from colors to veneers to wheels. Now fresh from the effort, the prospective customer can apply all of his or her energies to fine tuning the result. You can download it from Bentley's site or the app store, watch the video of how it works above, and check out the press release below. Related Video: BENTLEY INSPIRATOR: PERSONAL PREFERENCE BROUGHT TO LIFE - Inspirator app is the next generation of digital car configurator - Emotion-recognition technology interprets users' facial expressions and generates vehicle configuration - Bentley Inspirator application available to download now at www.bentleymotors.com/inspirator and in Apple App Store (Crewe, 21 October 2015) Personal style preferences can now be transformed into recommendation, with Bentley's latest innovation: the Inspirator. The application monitors the users' facial expressions and reactions and interprets them in order to configure the perfect Bentley for them. Utilising any iOS device's camera function, the application's facial and emotion recognition software measures and analyses the viewer's emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content. The accurate emotion metrics algorithms are built using the world's largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points. The viewer's reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration revealed at the end of the film.

Bentley EXP 10 Speed 6 gets positive reactions on auto show circuit

Bentley is in the midst of a world tour with its EXP 10 Speed 6 concept. Unveiled at the Geneva Motor Show last month, the concept subsequently appeared in New York and now in Shanghai, and will stop in the Middle East on its way back home to England. The purpose: to gauge reactions from potential customers. And so far it's reportedly been pretty good. Speaking with Autocar in Shanghai this week, Bentley CEO Wolfgang Durheimer said most of the potential buyers who spoke to the company after seeing the concept have encouraged Crewe to build it. The only adjustments it's been asked to make were to the front end. Those LED ring headlights look interesting, but would be unlikely to make production. And the grille would likely be more swept back than upright. The process is similar to how Bentley is evolving the EXP 9 F crossover concept into the production Bentayga. The company is listening to customers about what they like and don't like, and adjusting accordingly. Of course none of that means that the EXP 10 Speed 6 will actually see production. It would still need the green light from parent company Volkswagen, which has been cutting back on development spending lately. And with the Bentayga yet to reach showrooms, Bentley has its hands full at the moment. But the segment in which this luxury GT would compete – against the likes of Aston Martin and Maserati – is not one where the VW group really participates at the moment. Neither Lamborghini, Audi nor Porsche have a front-engined sports car in this segment, with only Bentley's own Continental GT coming close. The potential to take a slice of a different pie could prove enough to convince the powers in Wolfsburg to sign off on the EXP 10 Speed 6, especially if it can be based on an existing architecture and shared with other divisions. Related Video: