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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

High-end Bentley Bentayga Apex adds weight-saving carbon goodies, plus nice pinstripes

  Bentley is going on a carbon binge, by introducing the Bentayga Apex Edition, developed by its in-house Mulliner bespoke division and advertised as the Ñ’most dynamic-looking and driving Bentayga ever.Ò’ What’s novel about this crossover, which will be limited globally to only 20 units, is its reliance down low on lighter-weight carbon: 22-inch carbon rims that save a significant six kilograms each in unsprung mass over the standard items. And slotted behind those wheels, a set of carbon silicon discs, which Bentley says can offer improved braking performance, survive temperatures of up to 1,000 degrees, and shave another 20 kilos of weight compared to iron rotors. By employing weight reduction materials, the luxury British brand claims the Apex models achieve improved steering agility — that a carbon wheel does not flex on the road — as well as better braking response and less tire wear. As far as fashion elements for the limited-edition Apex, well-heeled customers will be able to choose from six ‘curated themes by Mulliner,” including Extreme Silver with Beluga stripe and Signal Yellow pinstripes, Pale Brodgar with Anthracite stripe and Bacalar bronze pinstriping, and Alpine Green with matching stripe and orange pinstripe. WeÂ’re especially enticed by Theme 1, comprised of an exterior in Candy Red satin, with a livery of Anthracite and Arctic White stripe and pinstripes in Arctic White. Bentley describes the interior thusly: “Arctic White main hide and Hotspur secondary hide are complemented by Arctic White contrast stitching and seat piping. This contrast colour can also be found framing the satin carbon fibre fascia and waistrails.” Design aside, the Apex Edition is based on the Bentayga S, which houses a 550-horsepower twin-turbo V8 with a top speed of 180 mph, with rear axle steering and active anti-roll technology. Most drivers would probably be satisfied with the common S model, which retails at a starting price of about $220,000. No pricing or availability for the Apex editions have yet been announced.

Bentley announces Mulsanne upgrades to be shown in Geneva

Proving that there's no such thing as too much luxury, Bentley has released details for the updated 2014 Mulsanne that will debut at the Geneva Motor Show in March. Most of the additions are to improve rear-seat accommodations inside, with the addition of Comfort Specification and Entertainment Specification options.
The Comfort Specification adds some conveniences you might have in your living room, such as padded headrests, stowable footrests and seat cushions filled with duck down. Likewise, the new Entertainment Specification brings tech you might find in your home, including a wifi hotspot, seat trays that are now bigger to accommodate an iPad and keyboard and an entertainment system that gets a pair of eight-inch screens, a DVD player, wireless headphones and premium audio. Rear occupants in the 2014 Mulsanne will also get revised rear door panels with more storage and power-retractable curtains for both side- and rear windows.
Bentley is also offering up new paint and leather colors, too, and to finish it all off, Mulsanne customers will also be able to order a six-piece, handmade luggage set.