2015 Bentley Continental on 2040-cars

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Meet the all-new, third-generation Bentley Flying Spur

The all-new, third-generation Bentley Flying Spur rolls into our lives behind a retracting, illuminated Flying B hood ornament. The grand tourer sedan sibling to the Continental GT also brings a new platform with a longer wheelbase, a new design, more technology, and fluted leather and wood finery. About the only thing that doesn't change is horsepower, with the 6.0-liter W12 putting out the same 626 horsepower as the top-level Flying Spur W 12 S trim of the second-generation sedan. Torque, however, makes a substantial jump from 605 to 664 pound-feet. The same MSB architecture that serves the Continental GT and the Porsche Panamera has been called up for duty. A wheelbase stretched by 5.1 inches over the previous Flying Spur delivers handling benefits and attends especially to the comfort of rear-seat passengers. Superformed aluminum panels create sharper, smoother lines everywhere, starting with the sedan's face. A much wider grille re-establishes proportions up front, as well as a corporate look that goes its own way from the Continental. Vertical vanes in the grille channel the 1957 Bentley S1 Continental Flying Spur, and sit just ahead of a gloss black matrix mesh. The lower grille comes in gloss black matrix as well, but can be specced in bright chrome. The LED matrix headlamps have been fitted with chrome sleeves in order to glimmer even when the lights are off. A prominent crease emphasizes the shoulders and haunches. Beneath that, the front fender vents adopt a larger and more obvious "B" shape, the lower doors accented by a chrome strip running between the wheel arches. Those arches will be filled with either the standard 21-inch wheels, or two new 22-inch wheels on sedans optioned with Mulliner Specification. In back, wrap-around taillights take on the illuminated "B" graphic, and the license plate holder moves to the lower bumper, leaving only the Bentley wings and the word "Bentley" to adorn the decklid. The interior overhaul befits Bentley's move into its second century. A high-definition digital instrument binnacle sits behind the new steering wheel. A 12.3-inch screen on the instrument panel handles infotainment needs and performs several tricks, one of which is a proximity sensor that primes the system for commands as a hand draws near. Another trick is that the screen is set into a three-sided, rotating shape. A press of a button flips the screen to reveal a panel with three analogue gauges - temperature, compass and chronometer.

Now you can order a Bentley with real stone trim

Order up a new Bentley and you'll have some choices to make. After choosing which model, you'll need to select from over a hundred standard exterior paint colors and a staggering array of trim options – and now, interior stone veneers. Mulliner will now outfit your Bentley with actual stone trim. Now we know what you're probably thinking: stone adds weight. But here's the kicker: Bentley's new stone veneers measure just 0.004 inches thick. That's less than the breadth of a human hair, and (according to the automaker) makes these trim pieces not only very lightweight, but also translucent. The rocks are sourced from quaries in India, cured using fiberglass and resin, and finished by the Mulliner coachbuilding team back at the factory in Crewe, England. Customers will be able to select between a natural finish or in four tints to install on a new Continental or Flying Spur. So if you were hoping for a little extra ballast in your 5,300-lb Bentayga or 6,000-lbs Mulsanne, we're afraid you'll just have to choose a different interior accent. STONE VENEERS BY MULLINER – THE NEXT LEVEL OF MODERN BRITISH LUXURY - Bentley pushes boundaries of cabin luxury with new and rare materials - Lightweight and contemporary feature developed by Mulliner - Four exclusive colours: Galaxy, Autumn White, Terra Red and Copper (Crewe, 04 January, 2016) Bentley Motors' bespoke coach-building division, Mulliner, is introducing the next level of modern British automotive luxury – stone veneers. This innovative interior finish utilises state-of-the-art stone veneer technology to make a luxurious, contemporary feature of a natural product formed over 200 million years. The slate and quartzite stone is sustainably sourced from hand-selected quarries in Rajasthan and Andhra Pradesh, India – a nation with an ancient and rich culture of stone masonry. The sections of stone are split from larger pieces and cured using glass fibre and a bespoke resin. Finally, they are shaped and hand finished by Bentley's world-renowned Mulliner coachbuilding team at the company's headquarters in Crewe, England. The stone surfaces of the veneers are just 0.1 mm thick, meaning that they are both extremely light and translucent, allowing the elegant grain and pattern in the stone to be visible to the interior occupants.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.