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Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.

Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.

2023 Bentley Flying Spur Speed keeps the W12 alive with 626 horsepower

Bentley has expanded the Flying Spur range with a performance-oriented variant appropriately called Speed. The sedan stands out from other members of the Flying Spur lineup with a powerful W12 engine between its fenders, a firmer chassis setup, and a specific design. The company has traditionally reserved the "Speed" designation for its driver-focused models, and the Flying Spur lives up to this badge with a 6.0-liter W12 engine that's twin-turbocharged to develop 626 horsepower and 664 pound-feet of torque. In comparison, the next model down is the Flying Spur S, which uses a 4.0-liter, twin-turbocharged V8 rated at 542 horsepower and 568 pound-feet of torque. Bentley pegs the Speed's zero-to-60-mph time at 3.7 seconds, and the big sedan doesn't stop accelerating until its speedometer displays 207 mph. An eight-speed automatic transmission transfers the 12-cylinder's output to the four wheels via a rear-biased all-wheel-drive system, and reaching the Speed's top speed requires leaving the gearbox in sixth. Seventh and eighth are overdrive gears used to keep the engine's revolutions relatively low at higher speeds. Four-wheel steering, Torque Vectoring by Brake technology, and the 48-volt Bentley Dynamic Ride system help drivers make the most of the extra power. Massive brakes are found on the list of standard features as well. Visually, the Speed gains black exterior trim, "Speed" emblems on the lower part of the fenders, and model-specific 22-inch wheels. Buyers have several options to choose from, including the Styling Specification and Blackline Specification packages. Inside, the Speed features Dinamica Pure upholstery, a redesigned instrument cluster, sport pedals, 24-way power-adjustable front comfort seats, and 14-way power-adjustable rear seats. Both rows of seats are heated, ventilated, and equipped with a massage function; Bentley argues that performance and comfort aren't mutually exclusive. Piano Black trim comes standard but other types of wood (like Crown Cut Walnut) are no-cost options. Pricing information for the 2023 Bentley Flying Spur Speed hasn't been released yet.