Bentley Gtc Mulliner Edition, One Of A Kind on 2040-cars

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Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.

Bentley's 1,000th Mulliner project is a one-off purple Bentayga

Bentley's Mulliner division completed its 1,000th project in July 2021, and the milestone car is one you can't miss unless you park it in a lavender field. It's a one-off Bentayga painted purple and fitted with special interior accents. It took seven years for Mulliner to reach this milestone; it formed its own design team in 2014. It designed the sweet potato-colored Bentayga for an anonymous client in Europe who worked closely with the division to create a one-of-a-kind SUV. Look beyond the exterior (or try, at least), and you'll see the cabin features Olive Ash wood trim, which is normally found in the now-retired Mulsanne, plus twin-stitching on the seats and on the door panels. Mulliner's work extends far beyond unusual paint colors and new stitching patterns. Its first project was bringing a limited-edition model named Flying Spur Serenity to life. The sedan received redesigned seats, among other features. It also developed stone veneers for some of Bentley's cars, a variant of the Mulsanne Speed named Blue Train that honors Bentley's racing heritage, a Mulsanne-based six-seater limousine, and the Bacalar roadster, which is limited to 12 examples worldwide. It's based on the Continental GT, but the two models share no body panels. It has also applied its expertise to a handful of unusual projects. For example, Mulliner sometimes helps design the liveries worn by Bentley's GT3 race cars. It fine-tuned details on the 1929 Team Blower continuation car, and its resume also includes creating scale models, sculptures, plus picnic baskets complete with silverware and glasses. Related Video:

Bentley names new CEO for the Americas

Bentley has announced a shift in its upper ranks that will see Michael Winkler take the reins as head of its operations in the Americas. A longtime sales executive and regional manager, Winkler has worked for Porsche in locations around the world, and comes to Bentley from his previous position as director of Australian operations for Jaguar Land Rover. In his new capacity as president and CEO of Bentley Motors Inc. – the office responsible for handling the brand's operations across the Americas – Winkler will report to Kevin Rose, the Bentley board member for sales and marketing. Winkler succeeds Christophe Georges, who moves back to the head office as director of product and marketing. The British automaker has 53 dealerships across the Americas, accounting for 29 percent of its global sales last year. Its American operations are based at 2200 Ferdinand Porsche Drive in Herndon, VA. MICHAEL WINKLER NEW PRESIDENT AND CEO OF BENTLEY MOTORS INC. (Crewe/Herndon 26th January 2015) Bentley Motors today announced that Michael Winkler will become President and Chief Executive Officer of Bentley Motors Inc., the regional office for Bentley Motors in the Americas, with effect from 1st April 2015. He succeeds Christophe Georges, who was recently appointed Director of Product and Marketing for Bentley's global organisation. Winkler will report directly to Kevin Rose, Bentley's Member of the Board for Sales, Marketing and Aftersales. Rose commented: "The Americas region plays a key part in Bentley's global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further." Winkler has more than 30 years of experience in the automotive industry, holding a number of international positions, working with Porsche in Germany, North America and Australia, and joins Bentley from Jaguar Land Rover, where he held the position of Managing Director of the company's Australian division. The Americas remained Bentley's number one market throughout 2014, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.