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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

Bentley orders are up by 50% thanks to Chinese buyers

LONDON — Bentley began the year with 50% more orders than the start of last year and built more luxury cars in January than the same time in 2020 as China boosted demand despite challenges from the pandemic, its boss told Reuters on Wednesday. The Volkswagen-owned brand said it had not faced major disruption from Britain's exit from the European Union nor from a shortage of semi-conductor chips, which has forced some automakers to halt or reduce production. Based in Crewe, northern England, the over century-old marque made a small profit in 2020, when its factory was forced to close as Britain entered its first national lockdown, and hopes to build on that this year. "The order bank at the beginning of this year was 50% higher than it was at the beginning of last year," Chief Executive Adrian Hallmark said in an interview. "China, by far, is the most outstanding performance in the world in respect of level of orders compared with normal expectations." The firm sold 11,206 cars in 2020. Related Video:

The Bentley Mulsanne exits the stage as production ends

Bentley is done with the Mulsanne. The one you’re looking at here is the penultimate car to come out of the factory in Crewe, Cheshire, England. Apparently, the owner of the last one is rather secretive and wants to keep their car under wraps. That being the case, Bentley has surrounded this Tungsten and Rose Gold Mulsanne with all the pomp and circumstance one would expect from the end of an era at Bentley. At least, as much as the pandemic will allow. Bentley employees are pictured here next to the car, standing apart with masks on. ItÂ’s one of the Mulsanne 6.75 Edition cars Bentley previously announced, which the company limited to just 30 units. The end of the Mulsanne also means the end of the 6.75-liter V8 at Bentley. We gave that engine its own sendoff post, but needless to say, the engine series is an old one and can be traced back to 1959. BentleyÂ’s Mulsanne is much less old. This flagship sedan was introduced at Pebble Beach in 2009, and has been in production ever since. Bentley has given it a couple rounds of updates, with the addition of the faster Mulsanne Speed in 2015, along with a design and tech refresh in 2016. Bentley built just over 7,300 total Mulsannes, and itÂ’s released a few eye-popping production stats. In the end, about 700 people were part of the production process to build the Mulsanne, putting in nearly 3 million total hours. Over a million total hours have been spent creating the interiors, and nearly 90,000 hours have been spent polishing the cars.  “I am immensely proud of the hundreds of designers, engineers and craftspeople that brought the Mulsanne to life over the last 10 years,” said Adrian Hallmark, Bentley CEO. “Now, as we begin BentleyÂ’s journey to define the future of sustainable luxury mobility through our Beyond100 strategy, the role of Bentley flagship is passed to the new Flying Spur.” ThatÂ’s right, the Flying Spur is the new flagship for the time being. Though, the latest rumors point to Bentley making a gigantic SUV as its future flagship vehicle to properly replace the Mulsanne. Is anybody surprised? Related video: