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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley spreads its wings, hires jets to fly car bodies to Britain under Brexit

FRANKFURT — Bentley, the luxury carmaker owned by Volkswagen, has booked five Antonov cargo jets to help overcome potential supply bottlenecks in the event of a disorderly exit of Britain from the European Union, the carmaker said on Wednesday. Car manufacturers are securing additional supply routes as policymakers in Brussels and Westminster seek to strike a deal to determine the future trading relationship with continental Europe after Britain exits the European Union. Bentley, which makes high end sports cars, buys 90% of its components from continental Europe, and sells around 24% of its cars into Europe, Chief Executive Adrian Hallmark told the Financial Times' Future of the Car summit. "We have spent two years planning. We have five Antonovs that we have on reserve to fly bodies to Manchester," Hallmark said, adding that in addition to shifting car bodies by air, Bentley has hiked the level of spare parts stored for production. "We used to run just-in-time with two days stock. Now we have 14 days stock. That's 14 working days, so that's three weeks of stock," he said. The company has booked additional warehouses and planned new logistics routes in case traditional supply methods are hampered by bottlenecks. If Britain fails to secure a negotiated trade agreement with European policymakers, Bentley would be able to absorb 10% import tariffs by raising prices and cutting costs. This would be less damaging than supply disruptions. "It is not existential as long as everything flows. Stopping flows is far more dangerous than Brexit tariffs," Hallmark said, referring to supply bottlenecks. This year Bentley expects to sell more than 10,000 luxury cars and to reach breakeven, mainly thanks to a rebound in demand in China, Hallmark said. China sales are up 35% when compared with before the COVID-19 crisis. Sales in Europe and the United States up 15% Hallmark said. "Overall we are in a position where we will do well over 10,000 sales this year," he said via Webcast. "We are on the cusp of going beyond breakeven."

2019 Bentley Bentayga V8 First Drive Review | Losing cylinders but not much else

There's no such thing as a cheap Bentley. Even though the new-for-2019 Bentayga V8 is $30,000 less expensive than its W12-powered sibling, the twin-turbo V8's $165,000 window sticker still puts it well into the upper echelon of pricey luxury vehicles. Bentley is loathe to compare the two versions of the Bentayga — what parent wants to pit siblings against one another? — but does frame the V8 edition as a somewhat sportier alternative to the full-bore, glitz and glamor W12. Let's examine that line of reasoning. Under the hood of the Bentayga V8 is a 4.0-liter turbocharged engine that shares most of its bits with the latest Porsche Panamera and Cayenne Turbo. The engine is specifically tuned for use in this new application, with a unique sound signature and a cooling package that Bentley says will keep it running comfortably even in the face of the largest desert sand dunes in the world. The V8's peak of 568 pound-feet of torque hits below 2,000 rpm and stays exactly there until 4,500, with a horsepower peak of 542 at 6,000. From behind the wheel, the Bentayga's V8 engine feels a bit higher strung than the effortless W12. Instead of instant torque, there's a strong rush of power that builds nicely until it nears its 7,000-rpm redline, the highest rev limit of any engine the brand has ever installed in a passenger vehicle. If such a peaky-sounding engine seems incongruous with the intent of a luxury SUV, just know that there's plenty of stonk available any time the driver decides to push a red-bottomed Louboutin into the plush carpet. It's just a little less than what'd be on call from the W12, but there's not enough of a discrepancy to really matter. The V8 is a bit less sprightly to 60 than the W12 — 4.4 seconds versus 4.1 — and, with its 180-mile-per-hour top speed, it's a meaningless 7 mph slower at the top end, too. So, that doesn't really support the idea of sportiness. Neither too does the V8 handle any differently than the W12. There's only about a hundred pounds separating the two vehicles, with the new V8 edition weighing in at 5,264 pounds. And since only half of that weight savings is centered over the front axle, there isn't any real change to the Bentayga's driving dynamics or steering feel. That's not to say the Bentley Bentayga V8 doesn't drive well, it just doesn't drive differently than its more powerful, more expensive sibling.