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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

Bentley GT3-R is the most hardcore road-going Continental yet

A factory-entered Bentley hadn't won a top tier race in the UK for 84 years when the Continental GT3 recently took victory in the second round of the Blancpain Endurance Series at Silverstone. It was an early success for a racer that only hit the track competitively for the first time late last year at the Gulf 12 Hours in Abu Dhabi. To capitalize on the potent platform, Bentley is bringing it to the street with the limited-edition Continental GT3-R.
Limited to just 300 units worldwide, this bruiser starts as any other Continental GT on the assembly line in Crewe, England, but then Bentley Motorsport get ahold of it to painstakingly improve its performance. Like the racer, GT3-R uses the 4.0-liter, twin-turbo V8, and here, power is cranked up to 572 horsepower and 516 pound-feet of torque, 51 hp and 14 lb-ft better than the GT V8 S. The muscle is routed through an eight-speed automatic gearbox from ZF with shortened gearing and a rear-biased all-wheel-drive system with torque vectoring for the rear wheels. The weight also comes down over 200 pounds from the V8 S to 4,839 pounds. Bentley claims all the tweaks are enough to hustle the GT3-R to 60 miles per hour in 3.6 seconds, on to an estimated top speed of 170 mph.
To handle all that power, an air suspension holds up all four corners, and the brakes use carbon silicon carbide discs for plentiful stopping power. A titanium exhaust saves an additional 15 pounds of weight, and Bentley promises that it gives the car a baritone growl.

Bentley targeting Range Rover with 12-cylinder SUV

The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.
The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.
There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros - double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.