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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley teases new Flying Spur's 3D diamond leather upholstery

Playing the long game before unveiling the new Flying Spur, Bentley's published the second teaser for the new "luxury grand touring sedan." The last one homed in on the retracting "Flying B hood" ornament. This one focuses on what Bentley says is "an automotive world-first," three-dimensional textured leather lining the cabin. Created by Crewe's craftsmen and demonstrated on the door panel, the leather adopts a diamond-quilted pattern, but without stitches indicative of quilting. Up close, it looks like the leather simply adheres to a complex relief form. That's trick we expect to be one of many that will supposedly "set new standards for contemporary craftsmanship." The coming third-generation Flying Spur will want to come out of the gate with just such goals. When the first generation arrived in 2005, it became the Toyota Camry for rich people. The second generation — which still rides on that original platform — blanched in the heat of competition from Bentley's own lineup, on top of competition from the Mercedes-Maybach below and cross-country rival Rolls-Royce Ghost. The new model is all new, from the MSB platform shared with the new Continental GT and Porsche Panamera, to a design that will put more separation between the two-door Continental and the four-door Flying Spur. Expect the 6.0-liter W12 with 626 horsepower and 664 pound-feet of torque as the marquee engine, and a 4.0-liter twin-turbo V8 with 542 hp and 568 lb-ft as the economical choice. Eventual V8 S and Speed models will wring more grunt from those two engines. A plug-in hybrid will debut some point, based around a 2.9-liter V6. We don't know when the debut will happen, perhaps as soon as Pebble Beach in August, or as late as the Los Angeles Auto Show in November, or the Frankfurt Motor Show in between. If you're keen on keeping up in the meantime, you can "register your interest" at NewFlyingSpur.com. As others have noted, the honorifics in the dropdown list at the site include "Lord" and "Sheikh," because titles matter even more at $200,000 before options.

Editors' Picks April 2021 | Honda Accord, Mercedes-Benz E-Class and more

The month of April saw us award Editors' Picks status to a couple mega-luxury vehicles and a couple long-time standbys that recently went through mid-cycle refreshes. We drove plenty of other cars that didn't quite reach the bar for Editors' Picks status — BMW 4 Series, Infiniti QX55 and the Mitsubishi Outlander among others — but the four you'll see below stood out as the best this month. In case you missed our previous couple Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in April that earned the honor of being an EditorsÂ’ Pick. 2021 Aston Martin DBX 2021 Aston Martin DBX View 16 Photos Quick take: With attractive styling and a gorgeous yet functional interior, the V8-powered DBX is a legitimate crossover worthy of the Aston badge. Score: 8 What it competes with: Bentley Bentayga, Lamborghini Urus, Rolls-Royce Cullinan, Mercedes-Maybach GLS 600 Pros: Mega style, fantastic driving dynamics, a true and faithful Aston Martin Cons: Very expensive, only average infotainment From the editors: Editor-in-Chief Greg Migliore — “The DBX captures the spirit of Aston Martin in a modern crossover. That's not an easy thing to do. I expected the DBX might look the part, but lack functionality. Or it would be a decent crossover, but fall short of my idea of an Aston. The DBX did neither. It exceeded my expectations and is an entertaining vehicle to drive. The styling is interesting and evocative, and the AMG-sourced powertrain delivers proper performance. I also loaded it up with groceries and a carseat fits pretty well. Mission accomplished for Aston." In-depth analysis: 2021 Aston Martin DBX First Drive Review | A crossover that makes you forget itÂ’s a crossover   2021 Bentley Flying Spur 2021 Bentley Flying Spur V8 View 20 Photos Quick take: There are technically competitors to the Flying Spur, but nothing matches it stride-for-stride in every category. ItÂ’s the Bentley flagship product now, and it flies the brandÂ’s flag with both gusto and excellence. You can't go wrong whether you spec the W12 or V8 either.