2013 Bentley Continental Gt on 2040-cars

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Wolfgang D?rheimer retakes the reins at Bentley and Bugatti

Wolfgang Dürheimer is still in play, with Bentley Motors announcing that he will return to the Chairman and CEO slot of the English company and French division Bugatti on June 1, 2014. He'll probably remember those chairs from the last time he filled them, since he was promoted to both positions in 2010 and remained there until September 2012, when he was installed as the head of R&D at Audi. That job only lasted until June of 2013, his nine-month tenure reported to be full of corporate drama that lead to his dismissal from the position.
But as if on gardening leave, he's been in the low-profile position of General Representative of the Volkswagen Group responsible for motorsport. Once back at Bentley, he will take over as the company works on getting its SUV to market and expanding its range. Both of those briefs Dürheimer will know well, having proved his ability at Porsche in the first decade of the new millennium. And even though no longer at Audi, his hybrid days don't appear to be over, as Bentley recently announced that it will hybridize of 90 percent of its lineup.
Dürheimer will also take on a third position, joining a VW Group committee focused on the US and Chinese markets. His successor at Bentley and Bugatti, Wolfgang Schreiber, has been promoted to "a leading position within the Volkswagen Group." There's a brief press release below with the official words.

Inkas reveals armored Bentley Bentayga for risky VIPs

Inkas Armored Vehicle Manufacturing has unveiled what it is billing as the first commercially available armored Bentley Bentayga, a week after we saw the armored X5 Protection VR6 straight from BMW. It can be equipped with up to level B6 protection, so it can withstand shots from a 7.62 mm round fired from an assault rifle. The first example has already been purchased for approximately $500,000.  Inkas, which is based in Toronto, lists armoring services for a number of different vehicles including the Toyota Camry, Mercedes-Benz G-Class, or even Ford Transit vans. And now, it offers a service for Bentley's luxurious and performance-minded Bentayga SUV.  Inkas offers two routes for its customers. An interested consumer can bring a car in and have it outfitted exactly the way he or she wants. Or, the customer can tell Inkas what he or she is looking for, and Inkas will source and build the entire project, including finding the right vehicle. For the Bentayga, specifically, armor options start at $130,000, and fully sourced projects can range into the hundreds of thousands of dollars, as previously noted.  Standard armor for each project includes a safety shell for passengers, multi-layer bullet-resistant glass, battery and ECU protection, reinforced door hinges, a reinforced suspension, and run-flat tires. Inkas says the B6 level of armor is meant to stop armor piercing rounds, but it could also protect from grenade blasts.  Inkas also offers the options to equip the Bentayga with a lightweight armor package, a PA system, heavy duty brakes, emergency lights, a fire supression system, and heavy duty wheels. We imagine most orders tick all the boxes.  Take a look inside the world's first bulletproof Bentley Bentayga made by INKAS® Armored Vehicle Manufacturing #bulletproof #bentley #bentayga #wolrdfirst #inkas #armored pic.twitter.com/rmrsXK7Nyv — INKAS Vehicles (@inkasvehicles) August 28, 2019

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.