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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley teases new Flying Spur's 3D diamond leather upholstery

Playing the long game before unveiling the new Flying Spur, Bentley's published the second teaser for the new "luxury grand touring sedan." The last one homed in on the retracting "Flying B hood" ornament. This one focuses on what Bentley says is "an automotive world-first," three-dimensional textured leather lining the cabin. Created by Crewe's craftsmen and demonstrated on the door panel, the leather adopts a diamond-quilted pattern, but without stitches indicative of quilting. Up close, it looks like the leather simply adheres to a complex relief form. That's trick we expect to be one of many that will supposedly "set new standards for contemporary craftsmanship." The coming third-generation Flying Spur will want to come out of the gate with just such goals. When the first generation arrived in 2005, it became the Toyota Camry for rich people. The second generation — which still rides on that original platform — blanched in the heat of competition from Bentley's own lineup, on top of competition from the Mercedes-Maybach below and cross-country rival Rolls-Royce Ghost. The new model is all new, from the MSB platform shared with the new Continental GT and Porsche Panamera, to a design that will put more separation between the two-door Continental and the four-door Flying Spur. Expect the 6.0-liter W12 with 626 horsepower and 664 pound-feet of torque as the marquee engine, and a 4.0-liter twin-turbo V8 with 542 hp and 568 lb-ft as the economical choice. Eventual V8 S and Speed models will wring more grunt from those two engines. A plug-in hybrid will debut some point, based around a 2.9-liter V6. We don't know when the debut will happen, perhaps as soon as Pebble Beach in August, or as late as the Los Angeles Auto Show in November, or the Frankfurt Motor Show in between. If you're keen on keeping up in the meantime, you can "register your interest" at NewFlyingSpur.com. As others have noted, the honorifics in the dropdown list at the site include "Lord" and "Sheikh," because titles matter even more at $200,000 before options.

What's that smell? It's a Bentley Boy

The modern Bentley Boy finally has something fitting to wear underneath his scarf and ulster: the fragrance in the Lalique for Bentley Crystal Edition or the Bentley for Men and Bentley for Men Intense scents. French crystal house Lalique designed a limited edition flacon shaped like the Flying B company mascot that contains an eau de parfum created by the French perfume house Robertet. That fragrance is "fine woody notes and exquisite leather" enhanced by orris butter. Only 999 flacons will be made, going on sale in April for 3,000 pounds (3,500 euro, $4,572 US) for a 40-ml bottle.
The other two options were created by French perfume house Firmenich. They also start with "fine wood and leather notes," with Bentley for Men getting an addition of cedar and patchouli, the Intense version throwing in African geranium to "take these notes to another level."
If that won't be enough to fulfill your lust for vehicular aroma, the full line also includes after shave balm and hair and body shampoo. When they go on sale in April at select retailers, prices will start at 24 pounds (27 euro, $36 US) for the shampoo and top out at 69.50 pounds (87 euro, $106 US) for the Intense eau de parfum. You can read more about them in the press release below.