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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley Bentayga S revealed as a sportier V8-powered Bentley crossover

Say hello to the Bentley Bentayga S. It’s a performance-focused version of the Bentayga V8, meant for the buyer who wants better handling and sportier looks from their six-figure Bentley crossover. Power remains the same at 542 horsepower and 568 pound-feet of torque from the 4.0-liter twin-turbo V8. However, the engine breathes out of a new sports exhaust system with freer flowing primary and secondary pipes. These new pipes and reduced perforations in the muffler make it louder and deliver “enhanced character” versus the standard BentaygaÂ’s exhaust. Basically, the S is going to sound meaner on its way from 0-60 mph in 4.4 seconds. The S will also handle better than a standard V8. BentleyÂ’s 48-volt-powered active roll technology is fitted as standard (previously optional), and thereÂ’s a new “Sport” mode you can slot the car into. Bentley says this Sport mode offers improved steering feel, greater turn-in response and a special stability control tune. Plus, it takes advantage of the revised air suspension that Bentley modified for an additional 15% increase in damping stiffness. Bolstering handling further is a recalibration of the torque vectoring system to sharpen turn-in even more than before. If you still want to take your Bentayga off-road, Bentley says youÂ’ll be allowed to option the All-Terrain Specification on the S to get the six available off-road modes and a certified 19.6-inch wading depth. Bentley did plenty to visually differentiate the S from the other Bentaygas, too. All of the exterior chrome and brightwork is blacked out. That means you get black mirrors, door sills, dark tint to the headlights/taillights, gloss black lower bumper grilles and black-painted exhaust tips. A unique, larger rear spoiler is fitted, and so are unique 22-inch wheels. You can get the new wheel design in gloss black, “black and bright” and silver. The interior is Alcantara-heavy. Bentley uses it for the seat cushions, backrest center panels, gear lever, steering wheel, upper trim and headliner. ItÂ’s also sporting a new seat design that Bentley calls the “fluted seat.” ItÂ’s meant to be clean, simple and sporting — you can spec the Bentayga S in either four-, five- or seven-seat configurations. The seat backrests themselves are finished with an embroidered S. YouÂ’ll find S badging on both the dashboard and illuminated sill plates, too.