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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

2019 Bentley Continental GT First Drive Review | A grand tourer learns to dance

The Austrian Alps are a curious venue to show off that great hunter of the highways, the Bentley Continental GT. With deep green forests and soaring thrusts of exposed rock, the Alps are one of those few places where the natural world still reigns supreme. Humanity isn't going to change this place much. You can forget about six-lane freeways blasted through rock — the only way to get around is on narrow, twin lanes. True to its name, the coupe is perhaps the truest grand touring car on the market — comfort happily married to speed. I once logged a personal best time between New York City and Boston in a base GT, despite a pounding nighttime rain. Even that miserable East Coast route felt easy in the GT, which eats through highway miles in a peculiarly relentless fashion. It was born for distance. This is our first drive of the new, third-generation car, which won't be sold in North America for another year, at a starting price of $214,600. We've been told it is a changed machine — a GT still, but with more nimbleness. And now we're about to find out, having left behind quaint Austrian villages for a steep mountain road that switchbacks up toward the clouds. It's everything you hope and dream when you fantasize about the Alps. Before me is a straightaway interrupted by a quick left-right bend and an uphill switchback. A small twist of hands on the nicely weighted steering wheel and the Bentley jukes through the left-right fluidly; no need to brush the brakes until we're right up to the hairpin. Then a firm push on the stoppers and a full lock of the steering wheel and — listen to that! — tire noise from the 21-inch Pirellis as we get back on the gas early. The car stays remarkably flat despite the camber of the turn. I snap open my hands and flat-foot the accelerator. Another hairpin beckons just beyond. And so it goes, the Conti welcoming a full-throated uphill attack. We get to the top and begin the fall back down the mountain, which is even more illuminating. This is the model with the W12 — the only one available at launch, notorious for carrying too much weight in its nose. Take a previous generation on a tight downhill route and you wrestle the grille through the turns, giving up entry speed to mitigate inevitable front-end push. It was a point-and-shoot car, relying on good brakes and ample power to make up lost time through the turns. This new generation is a momentum machine. There is a newfound rhythm and flow. It is deft and it is nimble.

Bentley designers show off how custom the custom coachbuilt Bentley Mulliner Bacalar can be

One of the draws of the Bentley Mulliner Bacalar, besides its gorgeous two-seat roadster style, is that it's a unique custom coachbuilt car. The company touts the fact that not a single piece of the exterior is shared with another Bentley. It will always be particularly rare, too, since only 12 will be built. But the unique, custom nature of the car extends beyond that to giving customers nearly free rein with interior components and colors. To show this off, Bentley designers created six gorgeous example models that have us wishing the company would make a few more than 12 Bacalars. Speaking broadly, customers will get to choose unique exterior paint, but the interior is perhaps the most interesting, as choices will include bespoke fabrics, piping, stitching and dash materials. The first of these shown in the gallery is one of our favorites, named Clerkenwell. It features two shades of green leather, and some contrasting green tweed fabric on the seats and the dash, and it's matched with huge swaths of a light wood veneer that stretches from the dash to the doors. The Greenwich interior that follows is also eye-catching with its oxblood leather, gray tweed, and two kinds of 5,000-year-old Riverwood veneer, part of it left as open pore, and the other part given a gloss finish. The other trims in order of appearance are Fulton, Menlo, Brickell, and Randwick. These show additional variations on leather color, and some of them swap the wood veneer for carbon fiber, or the tweed for Alcantara. And of course, all six of these cars get their own corresponding paint colors. Let us know in the comments which ones you like the best, and here's hoping Bacalar buyers get really creative with their cars. Related Video: