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Rhys Millen will drive a Bentley Bentayga at Pikes Peak

Despite Bentley positioning its Bentayga SUV as a luxury vehicle, Bentley doesn't want us to forget that it's also a storied motorsport brand. Even the Bentayga can be used for record hunting, as Bentley is eager to show. It has hired two-time Pikes Peak hill climb winner Rhys Millen to take a Bentayga to the mountaintop. With the production SUV record in its sights, Bentley's Motorsport wing in Crewe has prepared a Bentayga for the attempt (which will be used as a benchmark for the Lamborghini Urus). The vehicle has been kept as stock as possible, as per the rules, and for safety reasons it features a full roll cage, a fire suppression system, racing seats and a harness. Still, Bentley has also enlisted exhaust crafters Akrapovic to give it a custom setup; Akrapovic has also done the exhaust for the Continental GT3-R. But the air suspension with its electric anti-roll control is kept stock, and the Pirelli rubber is also off-the-shelf stuff. The W12 engine's 600hp/664 lb-ft power figures also match the unmodified versions. We reported on Bentley's inclusion at the June 24 event earlier, but at that point the driver had not yet been announced. Millen, 45, from New Zealand, is reportedly the second-most-prolific Pikes Peak competitor in the world. The current production SUV record stands at 12:35.61, set by Paul Dallenbach with a Range Rover Sport in 2013. The Pikes Peak Bentayga's exterior has been finished with an unmistakable Radium Satin hue, but other than that and the carbon fiber body kit, it appears more like an everyday, run-of-the-mill Bentayga, not a wild Pikes Peak racer with a bookcase for a rear wing. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Mansory Bentley Continental GT V8 Convertible is gaudy and green to the max

Mansory is all about excess, and if the Geneva Motor Show were going on, all visitors to its booth would likely need eye protection upon entering. Take this Mansory Bentley Continental GT V8 Convertible for an example. The exterior paint may be matte black, but it’s gaudy to the max. ThereÂ’s a body kit in play here, giving the hood, front bumper, side skirts and rear bumper the Mansory edge (or ugly, however you want to look at it). Much of the classy Bentley styling is interrupted here, but the interior is where Mansory really went nuts. That green youÂ’re looking at is called “green chrome-oxite,” and it might just be visible from the International Space Station. The leather is all in-house Mansory work, which is then complemented by carbon fiber. If you like diamond-quilted stitching, youÂ’re in luck. The leather design is literally everywhere it could possibly be, even in places where it makes no sense, like the floor. This Continental GT V8 also has a couple performance modifications, too. Mansory has fitted a high performance exhaust system and fiddled with the ECU for a little extra power. It now makes 640 horsepower and 656 pound-feet of torque, up handily from the 582 horses and 568 pound-feet of torque it makes in stock form. That lowers the 0-60 mph time by one tenth of a second to 3.8 seconds. Top speed also rises from 198 mph to 205 mph. Finally, you can crest 200 mph in your V8 Continental. Mansory truly leaves no stone unturned in a build like this. Even the engine bay features green accents all over the place. Pricing wasnÂ’t detailed by Mansory, but if youÂ’re one of the few (or maybe just the one?) who actually wants a Bentley in this spec, weÂ’re sure Mansory will put a number out there for you. WeÂ’ve shot a note over to Mansory ourselves to see what this monstrosity of a Bentley conversion costs. ItÂ’s sure to be extravagant. Related Video: