2011 Bentley on 2040-cars

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Bentley offers very small ride for very small drivers

There’s a new Bentley on the horizon. It has no motor, no transmission. No touchscreen, no windscreen. In fact, it's a convertible, sort of, and instead of zero-to-60 times, thereÂ’s a zero-to-whatever time, depending on the age of the driver; five years old is about right. Considering its a Bentley, the price of its Mulliner Tricycle on sale in the UK—about $750--is a bargain, at least in Bentley terms. Of course, consider that a Big Wheel “Rally Racer” edition costs $112 at WalmartÂ….well, a Big Wheel hasnÂ’t got leather seats, a plush, quilted handle bag, a sun canopy and—deal-maker—a Bentley-badged seat-belt buckle. The so-called “6-in-1 Trike” was inspired by the brandÂ’s Mulliner bespoke division, which allows buyers to customize a Bentley with gold organ-stop buttons, “pinstripe” wood veneers or to upholster seats in “Cherry Blossom hides.” The three-wheeler may lack those exotic options, but it does include air-pumped wheels, anti-slide metal pedals, and a safety seat with “soft inserts” that “simulates the shape of the car seat and ensures extra comfort for children.” Advertised as accommodating kids aged from six months, the tricycle converts—see? We told you!—to a stroller, with the seat facing the designated adult driver. No word yet on the vehicleÂ’s availability in the States. Toys/Games Bentley

VW, Mobileye to bring new automated tech to series production

Volkswagen will bring new automated driving technologies to series production as it deepens its partnership with Mobileye in automotive driving technologies, Europe's biggest carmaker said on Wednesday. Israeli automotive tech company Mobileye will provide driving assistance software based on its SuperVision and Chauffeur platforms to VW's luxury brands such as Audi, Bentley, Lamborghini and Porsche. The technologies, which later will be integrated by VW's software unit Cariad, include assistance systems for highway and urban driving, such as automated overtaking on multilane highways, automatic stopping at red lights and stop signs, and support in intersections and roundabouts. "New automated driving functions will significantly boost convenience and safety," VW Chief Executive Oliver Blume said. Mobileye is also set to supply further automated driving software to Volkswagen's commercial vehicles unit. In future, the German carmaker aims to rely on its own complete in-house software system. (Reporting by Christoph Steitz, writing by Andrey Sychev, Editing by Miranda Murray and Madeline Chambers)

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.