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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2023 Bentley Bentayga Extended Wheelbase revealed as new flagship

Bentley has been without a true flagship model since it ended production of the Mulsanne in 2020. It pledged to fill the gap, and it kept its promise by developing a longer version of the Bentayga called Extended Wheelbase (EWB) that offers passengers a limousine-like cabin. Stretching the Bentayga, which is Bentley's best-selling model, was more difficult than it might sound; the Volkswagen-owned British firm notes that it spent a nine-figure sum on the new model. It notably redesigned the side panels, the underbody, the rear doors and the roof. The investment should pay off, because the EWB will account for about 45% of Bentayga sales when it enters production later in 2022. About 7 inches were added to the Bentayga's wheelbase, and the rear-seat passengers are the sole beneficiaries of the extra sheet metal. In its standard configuration, the EWB offers a 4+1 seating configuration with outer rear seats that are heated, ventilated, 16-way power-adjustable and capable of giving you one of five massages. Buyers who want the ultimate in comfort can order the Airline Seat Specification, which Bentley calls "the most advanced seat ever fitted to a car" — that's a bold statement. This option brings individual rear seats with a backrests that can recline to a 40-degree angle and a Postural Adjustment function that changes the shape of the seat to ease pressure points. Interestingly, the system is capable of providing 177 adjustments every three hours and making a three-dimensional twist. Selecting the Airline Seat Specification also brings a system called Seat Auto Climate that relies on sensors to maintain a pre-set seat temperature; passengers have six levels to choose from. The contact temperature and the surface humidity are both measured on the cushion and in the backrest, and the seat's heating and ventilated elements are activated as-needed to ensure the occupant is comfortable. Alternatively, buyers can order one of two additional configurations called Four Seat Comfort and Five Seat, respectively. While the regular-wheelbase Bentayga is available with three rows of seats, the EWB is two-row only because it caters to buyers who primarily want space. The list of options is astonishingly long; Bentley notes that 24 billion trim combinations are possible.