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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

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2023 Bentley Flying Spur Speed keeps the W12 alive with 626 horsepower

Bentley has expanded the Flying Spur range with a performance-oriented variant appropriately called Speed. The sedan stands out from other members of the Flying Spur lineup with a powerful W12 engine between its fenders, a firmer chassis setup, and a specific design. The company has traditionally reserved the "Speed" designation for its driver-focused models, and the Flying Spur lives up to this badge with a 6.0-liter W12 engine that's twin-turbocharged to develop 626 horsepower and 664 pound-feet of torque. In comparison, the next model down is the Flying Spur S, which uses a 4.0-liter, twin-turbocharged V8 rated at 542 horsepower and 568 pound-feet of torque. Bentley pegs the Speed's zero-to-60-mph time at 3.7 seconds, and the big sedan doesn't stop accelerating until its speedometer displays 207 mph. An eight-speed automatic transmission transfers the 12-cylinder's output to the four wheels via a rear-biased all-wheel-drive system, and reaching the Speed's top speed requires leaving the gearbox in sixth. Seventh and eighth are overdrive gears used to keep the engine's revolutions relatively low at higher speeds. Four-wheel steering, Torque Vectoring by Brake technology, and the 48-volt Bentley Dynamic Ride system help drivers make the most of the extra power. Massive brakes are found on the list of standard features as well. Visually, the Speed gains black exterior trim, "Speed" emblems on the lower part of the fenders, and model-specific 22-inch wheels. Buyers have several options to choose from, including the Styling Specification and Blackline Specification packages. Inside, the Speed features Dinamica Pure upholstery, a redesigned instrument cluster, sport pedals, 24-way power-adjustable front comfort seats, and 14-way power-adjustable rear seats. Both rows of seats are heated, ventilated, and equipped with a massage function; Bentley argues that performance and comfort aren't mutually exclusive. Piano Black trim comes standard but other types of wood (like Crown Cut Walnut) are no-cost options. Pricing information for the 2023 Bentley Flying Spur Speed hasn't been released yet.