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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley Flying Spur V8 S solves the ultimate First World problem

Here's a First World problem if we've ever seen one: You want to get a Bentley Flying Spur, but you can't decide which engine. Well, Bentley has just made your decision even harder by introducing another new version. But we'll make it easier on you by telling you that this is the one you want. Slotting in between the existing V8 and W12 versions of the four-door Continental is the new Flying Spur V8 S. It packs the same 4.0-liter twin-turbo V8 as the base model, but augmented to 521 horsepower. That puts it on par, as you might have guessed, with the Continental GT V8 S coupe. It also puts it closer to the 500 hp of the standard V8 than the 616 hp of the 12-cylinder model, but with less weight in the nose, it promises to handle better. With 590 pound-feet of torque channeled to all four wheels through an eight-speed automatic transmission, the middle child of the Flying Spur range will rocket to 60 in just 4.6 seconds – 0.3 quicker than the base model – and top out at 190 miles per hour. Despite weighing nearly 5,500 pounds, though, features like cylinder deactivation and high-pressure direct injection mean it will still travel for 520 miles before needing to top up and return as much as 20 miles per gallon on the highway by our own EPA standards. Of course it's a Bentley, and it encompasses all the pampering luxury and status-symbol clout associated with the badge. But if you're looking for the luxury sedan you can push through the corners and rocket down the highway – and have the means to acquire one – your new ride may have just arrived. Look for it to make its debut mere weeks from now at the Geneva Motor Show. BENTLEY FLYING SPUR V8 S: THE SPORTING SIDE OF LUXURY - World's most refined V8 performance sedan gets even more power and torque - Outputs increase to 528 PS and 680 Nm; 0-100 km/h time just 4.9 seconds with a top speed of 306 km/h - Revised suspension offers improved body control and handling without sacrificing comfort - Black radiator grille, rear diffuser and new grille insert give V8 S a dramatic and purposeful appearance - Unique exterior colours and interior trim options - New Flying Spur V8 S makes debut at Geneva International Motor Show, 1 to 13 March (Crewe, 17 February 2016) Bentley Motors is today announcing the introduction of a new model to its range – the Flying Spur V8 S.

Here's our first look at the new Bentley Flying Spur sedan

We've seen a few different versions of the new Bentley Continental GT coupe rolling around Europe, but now we have our first view at the Continental Flying Spur, the car's four-door variant. Just like the coupe, it looks a helluva lot like the outgoing model. Bentley has done just enough to keep the car looking fresh while retaining what are now characteristic traits of the Continental twins. The Flying Spur is really just a stretched version of the Continental GT, though the former no longer carries the Continental prefix. While we don't know exactly how much longer the wheelbase is, expect generous legroom for those in the backseat. Don't expect many changes from the B-pillar forward, including under the hood. Look for both a twin-turbo V8 and a meaty twin-turbo W12, both making copious amounts of horsepower and torque. These spy shots don't give us the best view of the front, but we can see that Bentley has stuck on fake headlights, just like the GT prototypes. The grille appears to be a little more upright than the current model. There looks to be significant differences between the front of the GT and the Flying Spur, but we'll have to wait for another look. The rear has the now requisite oval taillights and exhaust tips. The entire rear looks like a GT with wide hips. There's been no word on when the car will debut, but look for news as soon as this fall or early next spring. Related Video: Featured Gallery Bentley Flying Spur spy shots Image Credit: CarPix Spy Photos Bentley Luxury Sedan bentley flying spur bentley continental flying spur