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Bentley creates buzz with 'flying bees,' enters honey business

Bentley’s Crewe factory has bees now. Yes, itÂ’s the same Bentley as the one youÂ’re thinking of. TheyÂ’re called “flying bees.” WeÂ’ll hand it to Bentley, thatÂ’s a solid name. This means the British luxury car maker is officially getting into the honey business. We joke, but there will definitely be Bentley-branded honey as a by-product of this nature venture. The bee announcement came in a press release. In total, Bentley is adding 120,000 honey bees to live in two massive (Bentley-branded) hives. Bentley says that amount of bees is capable of producing about 33 pounds of honey per year, which Bentley claims is about 50 jars worth. How much will a jar of Bentley honey cost? Considering how exclusive itÂ’ll be, we imagine itÂ’s more than you can afford, pal. Onwards to the real reason Bentley is doing this. ItÂ’s part of a biodiversity initiative Bentley continues to work toward. “Bee populations are in decline in the U.K., so installing two hives to help boost biodiversity is a great way to make use of the grassland at the edge of the site. Our ‘flying beesÂ’ are honey bees that have been bred by local beekeepers with over 50 yearsÂ’ experience. With their help, weÂ’re checking on them every week and itÂ’s great to see that theyÂ’re already starting to produce the first Bentley honey,” Bentley said in a statement. The hives were installed far from the actual manufacturing facility on site, so you likely wonÂ’t be met with any unexpected guests upon taking delivery of your Bentley. You might remember that Ford hopped on the bee game first a few years back. Even if itÂ’s a small effort, itÂ’s always cool to see anyone trying to save the bees. We donÂ’t want to be caught in a Black Mirror-like situation with mechanical, autonomous bees doing the work for us after all.

2022 Bentley Flying Spur Mulliner ramps the opulence up even higher

It wouldn’t be a Monterey Car Week if Bentley didnÂ’t show us something extravagant and extremely expensive. So here it is: The Flying Spur Mulliner. This Flying Spur is just another version of the model, but any powertrain can be paired with the Mulliner spec. That means you can get the V8, W12 or the recently introduced V6 hybrid model done up in the full Mulliner guise. And it is only a Mulliner guise, too, as this special Bentley is all about appearance and nothing else. WeÂ’ll start on the exterior. Bentley starts with a unique “Double Diamond” front and lower chrome grille. Flanking this, we have special Mulliner-branded side wing vents. The mirror caps are painted in Satin Silver, and you get jewel fuel and oil caps. Capping all this off are Mulliner-exclusive 22-inch wheels that feature a polished gray finish and self-leveling wheel caps. Things get downright decadent when you move inside the Flying Spur Mulliner. YouÂ’re instantly greeted with illuminated Mulliner sill plates and extra deep-pile Mulliner overmats. The dash and seats are treated to unique Mulliner embroidery and colored accent piping. YouÂ’ll also have the choice between eight custom three-color interior combinations. The example shown in photos here is called Ascot, which is a combination of Imperial Blue, Camel (the tan leather) and white piping. ItÂ’s rather fitting for a show by the ocean. If you want something with bolder three-color combos, Bentely suggests either Flare or Sirius. And since this is a Mulliner, the typically optional Mulliner Driving Specification comes standard. This includes diamond quilting for the leather seats and BentleyÂ’s fancy 3-D leather trim on the doors. You also get special diamond-milled design finishes done to the front and center console. Plus, the Breitling clock is front and center. Mulliner-specific touches extend to the digital instrument cluster in front of you, as it features special Mulliner graphics. And backseat passengers will enjoy a treat in the form of electrically-operated picnic tables. Those veneered tables deploy with just the press of a button and feature multiple levels, with one hiding a leather surface and a pen. Owners of the Flying Spur Mulliner will also get unique leather-bound keys in a special presentation box that matches the interior color combination of the car. Both pricing and availability of the Mulliner were not made immediately available, but expect it to be extra-expensive and available to order soon.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.