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Volkswagen decides to keep Lamborghini and Ducati, transfers Bentley to Audi

Investors in the market for a high-end Italian manufacturer that peddles performance will need to keep looking. Volkswagen announced it will hang on to Lamborghini and Ducati in the foreseeable future. Executives in Wolfsburg, Germany, are making far-reaching changes to the Volkswagen Group to reboot it with a big focus on technology. Credible rumors claimed that the people in charge of the carmaker wanted to carve out Lamborghini — which owns Ducati — and ultimately list it, or at least a chunk of it, on the stock market in order to fast-track the group's electrification strategy. Going electric is expensive, so selling Lamborghini would have helped fund the expansion, and high-octane supercars don't easily go hand-in-hand with zero-emissions cars. "Volkswagen needs to change from a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering to a digital company that reliably operates millions of mobility devices worldwide," summed up Herbert Diess, the group's boss, during a September 2020 meeting. His team ultimately decided not to fully divest both brands. It's too early to tell whether part of Lamborghini will be listed on the stock market, as some insiders have suggested, or if those plans are off the table, too. Changes are coming to Bentley as well. While it's not being spun off either, it will fall under the Audi umbrella starting on March 1, 2021. Volkswagen explained linking the two companies will "allow for synergies to be achieved as part of the electrification strategy of the two premium brands," a statement which suggests they will share a growing number of components during the 2020s. Unverified rumors claim that Bentley will notably get its own version of an ultra-luxurious electric SUV code-named Landjet that Audi is currently developing. We've reached out to Bentley for more details, and we'll update this story if we learn more. Bugatti's future wasn't mentioned in the release; unconfirmed reports suggest it will be traded for a stake in Croatian start-up Rimac. Volkswagen's supervisory board also reaffirmed its support for Diess, who was appointed CEO in 2018 and who has played a significant role in the company's transformation. Finally, the board approved the development of what a statement refers to a future leading electric vehicle sold by the Volkswagen brand that will be developed and manufactured in Wolfsburg.

First Bentley to race at Le Mans sells for over $3.7 million

What's the big deal with Bentley? After all, the luxury marque has spent much of its life as a Volkswagen sub-brand or Rolls-Royce understudy. Well the big deal is, in short, racing provenance. In its very early days, before it became an nouveau riche status symbol, Bentley staked a claim as a force in the motorsports world. And people who remember that still hold the brand in high regard. Case in point: The first Bentley to race at the 24 Hours of Le Mans has just sold for more than $3.7 million. This year marks the 100th anniversary of the famed French enduro, hailed by many as the greatest auto race in the world. In 1923 Bentley 3-Litre, chassis 141 became the first of many to enter the race. In fact, it is billed as the first international entrant, period.  Prior to its arrival at Circuit de la Sarthe, the car had been raced by WWI veteran and Bentley dealer John Duff at the Double 12 Hour at Brooklands. At the time 24-hour races had been outlawed in the U.K. due to noise so the race was divided into two segments. Duff set 38 international records as he covered 2,082 miles at an average 86.79 mph. Based on that success, he asked founder W.O. Bentley to help him prep the car for a new day-long race in France. Duff and his co-driver Frank Clement, a Bentley factory test driver, managed to finished fourth despite a hole in the fuel tank caused by a rock on the track in this pre-paved era. Along the way, they set a lap record of 66.69 mph average speed. Duff and several other racers became known as the Bentley Boys, a cadre of free-wheeling daredevil rascals. Bentley, Duff and Clement returned the following year and won the race outright. The Bentley Boys would then set a four-year streak from 1927-30 at the fledgling event, cementing the brand into legend. Then Rolls-Royce bought the company in 1931 and ceased its racing activities. A Bentley works car would not appear on the starting grid at Le Mans until the EXP Speed 8 in 2001. Despite its pivotal role in Bentley history, chassis 141 was pretty much treated as a used car after its retirement. According to the brokerage firm that arranged the $3.7 million sale, at some point a local undertaker covered the rear and used it as a wagon, perhaps for macabre cargo.

Bentley considering smaller coupe

Only halfway through the year, Bentley reports that it's on track to post record sales. Thanks in no small part to the introduction of its new V8 engine in the Continental family, sales are up nearly a quarter over last year. And they only stand to increase even more with the introduction of new models currently in the pipeline. The upcoming SUV will surely form a large part of that, but it won't be the end of the story for the storied marque.
Car and Driver reports that, after the SUV, Bentley plans to introduce a new coupe line below the Continental to square off against the Aston Martin V8 Vantage. Details are few and far between at this point, but considering how much Bentley manages to do with the relatively heft Continental GT, a lighter and more nimble sports car sounds promising.
In related news, rumors are gathering pace that Bentley is planning to introduce a new Mulsanne Speed at the upcoming Paris Motor Show, its Jurassic-era 6.75-liter V8 massaged from 505 horsepower - already the most that engine has produced in its half-century history - up to around 550.