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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

2022 Bentley Flying Spur First Drive Review | Purple reign, purple reign

MALIBU, Calif. – When I first moved to New York City in the early 1990s, two careers before I became an automotive writer, I worked as a preschool teacher in Brooklyn. I rode my bike to work from Manhattan each day, over the Brooklyn Bridge, one of the most bountiful opportunities for car-spotting in a city with the nationÂ’s lowest rates of automobile ownership. The most notable vehicle I saw regularly was a stately and very violet Bentley sedan. The only thing more outrageous than its Azure Purple exterior color, and the distinctive rumbling of its signature 6.75-liter V8, was its vanity license plate. Seeming to signify that its owner was a proctologist or gastroenterologist, it read, MD TUSH. As I drove that car's descendant, an excessively purple Bentley Flying Spur Hybrid, I couldnÂ’t stop thinking of MD TUSH, whomever they were. Their flash. Their panache. Their dedication to being seen – even from the elevated bike path of New York's original suspension bridge. One could argue that this is part of the job of an occasion car like this, a $204,000 (base price) sedan that is as long as a Chevrolet Tahoe. It is supposed to make an impact. So it's counterintuitive that the Flying Spur Hybrid always starts off in EV Drive mode, which prioritizes the sole use of the rechargeable 14.1 kWh lithium-ion battery pack. It decidedly does not make an impact. I suppose that one cannot discount the element of surprise. But in that mode – one of three accessed through a metal button on the center consoleÂ’s button-resplendent surface – the big four-door skulks off with eerie silence, and will continue to do so for about 25 miles on the European WLTP cycle (EPA certification has not yet been completed, but it will likely be lower than the EU number), whereupon it needs 2.5 hours to charge with a fast charger of unspecified voltage via a conspicuous port on the left rear fender. As a preview of BentleyÂ’s promised all-electric future – which will begin with its first fully battery powered-vehicle in 2025, en route to a full-line voltaic conversion by 2030 – the Flying Spur has some allure. With its silence, thrust, and uncanny eeriness, electric power suits ultra-luxury limousines.

Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.