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Bentley planning to rejuvenate and modernize its design language

The sold-out Bacalar moves Bentley's design language in a sharper, bolder direction. It's limited to 12 units, so the odds of seeing one in the wild are low, but its head-turning lines will influence the company's future models. "It was appreciated very well by its target audience, but also by our traditional customers. I was surprised and happy to get positive remarks. I feel encouraged to really push the subject of rejuvenating and modernizing Bentley's design language," Stefan Sielaff, Bentley's lead designer, told Autoblog. He added his team will accelerate this process in the coming years. "We will take steps forward," he affirmed. Bentley remains a relatively small company, and it recently overhauled a large chunk of its range by releasing the new Continental variants, so don't expect to discover its next design language in the coming months. It's more of a long-term goal for the firm. Luckily, it has plenty of projects in the pipeline. Company boss Adrian Hallmark strongly hinted at "an even more luxurious and even bigger" version of the Bentayga, likely to succeed the Mulsanne (pictured) at the top of the line-up, and he suggested Bentley is tentatively planning to release its first electric model -- possibly with a cutting-edge solid-state battery pack -- about halfway through the 2020s. Speaking of, electrification technology will give stylists the opportunity to explore new design avenues. "I think that, when we talk about an electric car, and only from the design point of view, we have to work on efficiency first of all. This has a certain impact on our design language. It means we need to focus more on aerodynamics and on lightweight design, and this has a direct impact on the styling. I personally think it is a big chance for us; it will help us push the design language forward," he concluded.

Bentley Mulsanne EWB China Edition ironically celebrates London

Bentley's versed in special editions for China, although it's been a while since we last saw one. In 2010, the English automaker released the Continental GT Design Series China and Flying Spur Speed China, following that up a year later with the Linley Continental Flying Spur that was limited to a mere 10 units. This time around, 15 Chinese buyers get the chance to order the Bentley Mulsanne Extended Wheelbase China Edition in any color they want so long as it's black. This being a product of Bentley's Mulliner bespoke division, though, buyers do get a choice of two special blacks. Onyx black imbues the abyssal shade with "a hint of dark blue" as well as darker tones, resulting in the "deepest black finish offered by Bentley." Mulsanne shoppers who like their blacks a bit more uplifting should opt for Black Velvet, said to be "a richer black-based finish" shot through with red pigments, creating a color recalling black cherries. Both hues are hand-applied, as is the gold fine line running along the Mulsanne's shoulder. Further exterior highlights comprise the chrome Serenity grille with a double-diamond quilt pattern, a Union Jack on the C-pillar, 21-inch and 14-spoke polished Radiance wheels, exclusive welcome lamps, and polished, stainless steel Mulliner sill plates.  Three vogue, two-tone interiors will be available, in either Fireglow with Imperial Blue, Newmarket Tan with Burnt Oak, or Shortbread with Redwood. Crewe artists embroidered the hide covering each seat with "an expressive interpretation" of London's skyline that includes widely recognizable sights: Tower Bridge, the London Eye Ferris wheel, the Shard and Gherkin towers, and The O2 arena. The same design is inlaid into the chosen veneer on the passenger's side.   The 6.75-liter turbocharged V8 with 506 hp and 752 pound-feet of torque goes untouched. Bentley will share pricing only with the 15 souls ready to purchase, but the standard sedan starts at more than 5 million yuan, or almost $750,000 American. Buyers would be advised to have a Bentayga on hand to convey the funds to the dealership.

Bentley names new CEO for the Americas

Bentley has announced a shift in its upper ranks that will see Michael Winkler take the reins as head of its operations in the Americas. A longtime sales executive and regional manager, Winkler has worked for Porsche in locations around the world, and comes to Bentley from his previous position as director of Australian operations for Jaguar Land Rover. In his new capacity as president and CEO of Bentley Motors Inc. – the office responsible for handling the brand's operations across the Americas – Winkler will report to Kevin Rose, the Bentley board member for sales and marketing. Winkler succeeds Christophe Georges, who moves back to the head office as director of product and marketing. The British automaker has 53 dealerships across the Americas, accounting for 29 percent of its global sales last year. Its American operations are based at 2200 Ferdinand Porsche Drive in Herndon, VA. MICHAEL WINKLER NEW PRESIDENT AND CEO OF BENTLEY MOTORS INC. (Crewe/Herndon 26th January 2015) Bentley Motors today announced that Michael Winkler will become President and Chief Executive Officer of Bentley Motors Inc., the regional office for Bentley Motors in the Americas, with effect from 1st April 2015. He succeeds Christophe Georges, who was recently appointed Director of Product and Marketing for Bentley's global organisation. Winkler will report directly to Kevin Rose, Bentley's Member of the Board for Sales, Marketing and Aftersales. Rose commented: "The Americas region plays a key part in Bentley's global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further." Winkler has more than 30 years of experience in the automotive industry, holding a number of international positions, working with Porsche in Germany, North America and Australia, and joins Bentley from Jaguar Land Rover, where he held the position of Managing Director of the company's Australian division. The Americas remained Bentley's number one market throughout 2014, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.