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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley's next Mulliner-developed model will celebrate the W12 engine

Bentley demonstrated what Mulliner, its in-house coachbuilding division, is capable of when it unveiled the limited-edition Bacalar in 2020. The convertible was well received, so the British firm is reportedly planning a follow-up model to celebrate (and send off) the W12 engine. Citing an anonymous inside source, British magazine Autocar wrote that Mulliner's next car will arrive as a coupe based on the Continental GT. That doesn't mean it will look like the Continental GT; the Bacalar is an evolution of the convertible Continental yet it wears a different design. Instead, the model will allegedly borrow styling cues from the EXP 100 GT concept (pictured) that Bentley introduced in 2019. While the EXP 100 GT was electric, Mulliner's next car will receive the same 6.0-liter, twin-turbocharged W12 that powers the Bacalar. The mighty engine will be tuned to send about 650 horsepower and 667 pound-feet of torque to the four wheels via an eight-speed automatic transmission, and it will pelt the coupe from 0-60 mph in well under four seconds and on to a top speed of over 200 mph. Several improvements, like a firmer suspension system and huge carbon ceramic brakes, will let drivers make the most of the W12's power. Hand-built, the coupe will carry a base price of at least $2 million before buyers begin personalizing it; nearly every visual part of the car, including the upholstery and the paint, will be customizable. That figure will make it the most expensive car Bentley has ever released. The report adds that production will be limited to 25 units, and we wouldn't be surprised if the full batch is spoken for before the model is unveiled — even if, like the Bacalar, it's only granted "show and display" status in America. If the rumor is accurate, we'll learn more about the car in 2022 and deliveries will begin the following year. This project could move fast; it took Bentley nine months to make the Bacalar a reality. Few-off projects serve several purposes: they generate profit and they help luxury carmakers elevate and solidify their image. This coupe will also represent Bentley's way of sending off the venerable W12 engine and give the world of a preview of the firm's next design language. Related Video:

For a pot of gold, you could have this Bentley Mulliner Bacalar

You’re looking at the winning entry in an online competition Bentley held recently for colleagues and their families to design their own Mulliner Bacalar, a two-seat roadster of which only 12 will be built. No, there are no plans to build this one, and the rainbow motif on the livery is a nod to the symbol of hope during the COVID-19 pandemic. Still, itÂ’s fun to imagine the head-turning you could do driving it. WeÂ’re told only that the winning design comes from someone named Eleanor, and Bentley adds the disclaimer that “anyone is able to imagine their dream specification from BentleyÂ’s unrivaled spectrum of interior and exterior colours,” so technically, we guess itÂ’s possible that one of the customers whoÂ’ve signed up for one could order this for production. There are also lots of other ways to customize the topless car, inside and out. The colors in the rainbow include Dragon Red II, which features on the launch of the Continental GT V8 back in 2012, and the Orange Flame used to introduce the Bentayga Speed more recently. Bentley used Yellow Flame to launch the Bacalar.  Bentley also held a contest for interior design but hasn't yet shared that winning entry.  The competition was judged by design boss Stefan Sielaff, who previously told Autoblog about how the Bacalar coachbuilding project grew out of requests from well-heeled customers for an ultra-exclusive, customizable product and arrived in just nine months. Inspired by the EXP 100 GT electric concept, the Bacalar uses a 650-horsepower 6.0-liter W12 engine. All 12 are already spoken for at a reported starting price of a cool $2 million. Related Video: