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Bentley considering chopping new Bentayga into a crossover coupe

Sun, Feb 15 2015

Like it or not, crossover coupes are gaining traction. BMW lead the march with the X6 and has since followed up with the X4, rival Mercedes has already showcased its new GLE Coupe, and Audi is expected to be following suit as well. So who's next? According to Top Gear, that'd be Bentley. The British luxury automaker is (like Jaguar and Maserati) preparing to launch its first SUV in the form of the upcoming new Bentayga. But it isn't likely to stop there. After speaking with Bentley CEO Wolfgang Durheimer, who pointed towards the growth in the luxury crossover segment at the expense of coupes, convertibles and sedans, Top Gear is convinced that the Flying B marque is weighing the possibility of a slant-backed coupe version. If BMW's experience is anything to go by, reconfiguring the roof and styling of the Bentayga to give it a more rakish profile would be a relatively low-cost, straightforward way to give Crewe another crossover model to offer. But by the same token, we wouldn't expect it to lose any doors in the process as that same Bavarian rival did with the Mini Paceman. With the Bentayga set to debut next year, it may not be until 2019 that the coupe version would arrive. That's if it's given the green light in the first place, with Bentley expected to decide "within the next year and a half," according to TG. What isn't clear at the moment, however, is whether the Bentayga crossover would stand in place of the smaller crossover Bentley was said to be considering, or the four-door coupe or sports car projects that were said to be on the table as well.

The Volkswagen Group switches official language to English

Wed, Dec 14 2016

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Odds are on Bentley Mulsanne replacement to be a flagship SUV

Wed, Mar 18 2020

Volkswagen Group brand Porsche sells SUVs so that it can afford to pour money into its segment-defining sports cars. For fellow VW Group brand Bentley, that math doesn't work; Porsche sold around 280,000 cars last year, more than 190,000 of them the Cayenne and Macan, compared to Bentley's total sales of 11,006. The English maker, recently recovered from trying times, must therefore be especially choosy about apportioning resources when deciding what to build. When the company looked at the prospects for the Mulsanne, Bentley realized that developing a four-door sedan replacement wouldn't pay off, so designers fashioned the new Flying Spur into a kind of Mulsanne Lite. If a new model from Crewe ascends into the $300K-plus arena, odds are it will be a crossover. In comments to various outlets over the past few weeks, including Top Gear, Car, and Car and Driver, Bentley CEO Adrian Hallmark didn't explicitly admit the arrival of a big-money crossover. However, he said almost everything one could say without admitting it. His comments were previewed last year by those of Werner Tietz, the Bentley board member for engineering. On the subject of updating the automaker's lineup, Tietz told Autocar Bentley's goal is to sell to new customers, and for that, "There is some potential when you look at SUVs too, especially around a car larger than the Bentayga if you consider its value to the Chinese and American markets. So, yes, that is one opportunity we are exploring." Five years ago, talk about a Bentayga variant centered on a sleeker coupe style, not something bigger and badder, but much has happened since then. Hallmark explained that the market for mid-six-figure big sedans has dropped to 1,000 sales worldwide, chopped up between the Mulsanne and Rolls-Royce Phantom. Roughly 90% of Mulsanne sales are to under-40s in China and over-60s in the U.S. While "it's a great business ... it's a shrinking business" because aging Mulsanne buyers in the U.S. don't want to drop another half million dollars on a daily driver, opting for a Flying Spur or Bentayga instead. As for the Chinese market, the CEO confessed to Car, "[If] we did a — not to give you the answer — if we did a longer wheelbase Bentayga, every single one of those Mulsanne customers in ChinaÂ… would take that instead."  The Bentayga soaks up almost half of Bentley sales.