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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Bentley will now sell you a model Continental GT for over $9,000

Bentley just announced a 1:8 scale Continental GT model car that costs GBP6,995. That’s $9,123 for a toy. But really, is the cost all that bad? A 1:1 scale Bentley Continental GT V8 (you know, the real thing) has a base price of about $220,000. One-eighth of that is a whopping $27,500. Bentley is surely leaving some money on the table here. OK, sure, you could buy a couple of old Miatas for the same price as this model car. But thatÂ’s not the gift that the one percenters want to give to their children at Christmas. No, an exact replica of the Bentley Continental GT in the garage is a much more applicable gift in that situation. Bentley will reproduce your Bentley or make anything else you can imagine with these 1:8 scale models, too. Customers will need to commission their own car, just like theyÂ’re buying a full-size Bentley.  You choose the colors of the paint, exterior trim, seats, interior stitching, trim veneers, wheels, leather and a number of other materials going into the car. Every last option is matched to an option available on the actual car, so there will be zero differences between the model and full scale car. The Bentley Design Studio oversees the creation of every car to ensure complete accuracy. Over 1,000 pieces are put together by hand to build it. Bentley says each car takes about 300 hours to complete. (Rolls-Royce offers a similar model of the Cullinan that takes 450 hours to build.) Each Bentley will sit on a “majestic varnished plinth.” The car itself measures 30.7 inches in length, 15.7 inches in width and 9.6 inches in height. Smaller, pre-made models are available for far less cash, too. You can pick up a 1:43 model for $110 and a 1:64 model goes for just $15. If uh, you want the $9,123 model, the link to place an order is right here. Bentley recommends using the actual Continental GT configurator to personalize the model. Regardless of price, that is extremely cool. Related Video:

Bentley SUV to cost over $220k, fix 'problem' of inexpensive competitors

There's no shock in finding out that a new Bentley is going to be expensive; it kind of goes with the territory. However, company boss Wolfgang Dürheimer is indicating that its upcoming SUV could create a whole new rung of pricing for luxury utility vehicles.
While speaking with Autocar at the Goodwood Festival of Speed, Dürheimer let slip that the company's forthcoming SUV would have a price of 130,000 pounds or more ($220,000 at current US exchange rates). Thankfully, the Bentley boss further clarified the reason for such a high cost of entry. He said that the elite players in the field like the Porsche Cayenne or Land Rover Range Rover have prices that hit the European equivalent of about $220,000 for top-trim, fully-optioned models. "We aim to solve this problem," said Dürheimer to Autocar. While it's exceedingly rare for converted foreign MSRPs to equal the actual expense in the US, it looks to be at the very top end of the class.
That is a stratospheric figure, but the Bentley SUV already has some big rumors to live up to. The company is reportedly aiming for a 200-mile-per-hour top speed and may possibly offer a plug-in hybrid powertrain, as well. It's being pretty flagrant in evaluating the new vehicle too by plastering a promotional URL on its test mules (see above). They show the model with the brand's trademark circular headlights up front, and interior photos indicate a digital instrument panel. If Dürheimer is serious about that price, the company better pack the car with every bell and whistle it can find to justify it.