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Enhance this football field-sized photo to find the Bentley

"Enhance! Enhance! Enhance!" Zooming in on this photo of the Golden Gate Bridge feels like taking part in a 2000s crime lab cop show, with their seemingly endless capabilities to zoom in a photo to catch a suspect. But it's not a grainy safety camera shot we are looking here, but a composite image stitched together using the same space age technology NASA uses to create panorama shots from Curiosity Rover images. Keep zooming, and a Bentley Mulsanne will appear. Keep zooming, and you can get close enough to see the stitching on the Bentley logo on the tan leather headrest. According to Bentley, the image was created by combining 700 separate photographs, and the image consists of 53 billion pixels, or 53 gigapixels. The starting point is nearly half a mile away, and if you decided to play a prank on whoever runs the nearest inkjet printer, you would produce enough material to fill a football field. Bentley says that the point of the zoomable image is to show just how much they pay attention to detail when crafting these $330,000 luxury cars. The particular car is a Mulsanne Extended Wheelbase finished in Rose Gold over Magnetic duo-tone. The image is viewable in its entirety over at Bentley's Look Closer website created for the occasion. Marketing/Advertising Bentley Luxury bentley mulsanne

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley warns its 6.0-liter W12 engine won't survive beyond 2026

Bentley confirmed it will only sell plug-in hybrid and electric models by 2026, so its W12 engine will either be axed. Autoblog learned from a company spokesperson that the latter solution has been chosen. "No more W12," a representative replied when we asked what the future holds for the engine. It's a tectonic shift for Bentley, which proudly calls itself one of the industry's largest manufacturers of 12-cylinders. What remains to be seen is when the 6.0-liter will retire. Jan-Henrik Lafrentz, Bentley's board member for finance, affirmed there is "a lot of mileage left in [the W12]," which suggests it's not going away in the coming days, weeks, or months. Its days are undoubtedly numbered, however, which shows the British firm isn't afraid to make difficult decisions to keep up with regulations and market demand. It illustrated this point well when it axed the Mulsanne, its flagship model in the 2010s, earlier in 2020. Pivoting toward electric powertrains gives it an opportunity to return to the segment; sedans normally return better range than comparable SUVs because they tend to be lighter and more aerodynamic. Will it? Executives didn't say a comeback is imminent, but they didn't rule it out, either. "The market for big sedans is interesting. It has changed a lot over the past 20 years. It's not in a growth phase. While we have a great heritage in that space, we have a perfect sedan with the Flying Spur, so let's see what evolves as we release and reveal our electric car strategy," said company boss Adrian Hallmark. Bentley's first series-produced electric car is tentatively due out in 2025. Built on a new platform, it will be the first in a full range of EVs, and the company pledged to phase out the internal combustion engine by 2030.