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Watch a Bentley Continental GT Speed hit 206 mph in Australia

The top speed listed on most cars is usually a rather theoretical affair. After all, where can you actually drive a car to its v-max, anyway? Well there are a few highways in the world – and really only a few – that will let you drive as fast as you can. One of them is in the Australian outback, so that's where Bentley took its new Continental GT Speed. The road in question is called the Stuart Highway. It's a 1,761-mile road which runs across the continent from Darwin in the north to Port Augusta in the south. That's about the same distance as driving from New York to Denver. Only unlike any of the highways you'd take to drive across America, the Stuart Highway has one long stretch of 120 miles between Alice Springs and Barrow Creek that is completely derestricted, and has been for the past two years since local authorities set about trying out removing the speed limit. To see how fast the new GT Speed could actually go in the real world, Bentley put Aussie touring car champion John Bowe behind the wheel and let 'er rip. The result is a top speed clocked at 206 miles per hour. That's pretty darn fast for any car, let alone one that weighs a massive 5,000 pounds. Its 6.0-liter twin-turbo W12 engine contributes significantly to that curb weight, but with 626 horsepower and 607 pound-feet of torque on tap, it also has the muscle to keep the Conti pulling like a freight train all the way up past the double-century mark. Watch it unfold in the video above. BENTLEY CONTINENTAL GT SPEED: VMAX IN THE OUTBACK - Continental GT Speed hits 206 mph (331 km/h) top speed on Stuart Highway, Australia - Northern Territory route one of only three derestricted roads in the world - Australian racing legend, John Bowe, takes Grand Tourer on extraordinary high-speed run - Continental GT Speed combines supercar performance with supreme luxury (Crewe, 04 November 2015) The 16MY Bentley Continental GT Speed has been taken to its top speed of 206 mph (331 km/h)* by Australian racing legend, John Bowe, on the derestricted Stuart Highway** deep in the Northern territory. The 635 PS (626 bhp), 820 Nm (607 lb.ft) W12-powered GT Speed Grand Tourer reached Vmax in just 76 seconds, covering a distance of 9.4 kilometres in the process. At top speed, the 6.0-litre twin-turbo Grand Tourer was covering a staggering 92 metres (or one football pitch) per second. John Bowe said: "This isn't a modified racecar; it's a luxurious grand touring road car fresh off the production line.

$10,000 champagne bottle cooler? Only in a Bentley

Bentleys are expensive. They wouldn't be Bentleys if they weren't. Even so, the ~$200k list price for a new Flying Spur is just the starting point. The company's Mulliner customization division offers a wide array of optional extras – all of them suitably pricey – and just introduced a new selection for the sedan. Highlighting the options list for the Continental's sedan counterpart is a champagne bottle cooler mounted between the rear seats behind the armrest. The on-board mini-fridge fits two standard-size champagne bottles – no magnums, we're afraid – canted forward, as well as a stopper and a pair of flutes with bases designed to evoke the shape of the wheels outside. It all fits in behind frosted glass trimmed in chrome, just in case it wasn't blingy enough for the hip-hop set, and takes Bentley's craftsmen 15 hours to make. No wonder the company charges $10,135 for each one installed, which comes within a Bentley buyer's pocket change of a new Nissan Versa. The manufacturer does not typically "disclose to the public prices for bespoke features," Bentley spokesperson Erin Bronner told Autoblog, "as these are private commissions" and pricing varies from region to region. But the options list, as you might have guessed, does not start and end with the wine cooler. It also includes specially painted veneer panels, quilted stitching, scent atomizers in Stirling silver, and a leather-trimmed storage compartment for jewelry. Related Video: BESPOKE MULLINER FEATURES MAKE DEBUT IN FLYING SPUR - New range of Mulliner bespoke features available in Flying Spur - Refrigerated bottle cooler, sterling silver atomisers and painted veneers now offered - Mulliner specialist coach-building division brings Bentley customers' visions to life - Bentley Flying Spur combines class-leading refinement with effortless performance (Crewe, 01 February 2016) Mulliner, Bentley's in-house coach-building division, is revealing its latest range of bespoke creations for the Flying Spur, enabling customers to personalise the four-door luxury sedan to an even higher level. For the first time, the Flying Spur can now be specified with a refrigerated bottle cooler between the rear seats, painted veneers, Mulliner quilted leather, sterling silver atomisers and hide-trimmed stowage boxes.

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.