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Bentley recaps its 100 years in a $250k book

Bentley's 100th anniversary might be remembered more for the book that celebrates the milestone more than the cars. The carmaker worked with Opus, a "luxury publisher" with the tagline "Greatness immortalized greatly," on a tome that tells the story of the last 100 years. The limited-edition result of their work weighs roughly 66.5 pounds, is filled with exclusives, can be customized like a Bentley, and can cost more than a Bentley. There will be three versions, in Centenary printed in a run of 500, the Mulliner printed in a run of 100, and 100 Carat with just seven examples, representing the seven continents. All come wrapped in hand-bound leather from the same herds that provide hides to Bentley cars, buyers able to choose what color leather they prefer. The cover is adorned with nothing other than the same special Bentley badge that gets affixed to cars during this anniversary year. The content begins with a foreword penned by well known collector Ralph Lauren. Then the book spends nine chapters and more than 800 pages telling the story of W.O. Bentley and his Le Mans racers before lavishing time on the decades of brand-defining grand tourers, the limited editions, the one-offs, the designers, the craftsmanship, and the sports cars that have brought us to today's GTs and limousines. In the last chapter, called "The Future," current brand CEO Adrian Hallmark expands on what the next century will bring. Never-before-seen content in every edition includes historical photos, new photography shot by Opus, and gatefold pages with artwork that spreads nearly 6.5 feet when fully opened. The "entry-level" Centenary edition costs GBP3,000, or $3,800 in green money. The Mulliner edition adds extras like 20-inch by 24-inch Polaroid photos highlighting ten of Bentley's landmark cars, and 56 watercolors painted on silk paper. A piece of the left front Michelin tire from the Bentley Speed 8 that won Le Mans in 2003 will grace the inside cover of the Mulliner's clamshell case. Owners can go further with customization, having their own Bentley photographs included in their copies, or having their cars photographed by Opus to be included. More equipment means more money, the Mulliner edition costing GBP12,500, or almost $16,000. Beyond the Mulliner's bespoke options, the 100 Carat edition encrusts the book with 100 carats of diamonds and a wings badge set in either white gold or platinum.

First new Bentley Blower built since 1930 is now being tested

Just over a year after announcing the program, Bentley has finished building its first Blower car since 1930. It's called "Car Zero" since it's not one of the 12 customer cars. Instead, this first car is a prototype that will undergo testing before the customer cars begin production. Bentley says this car took 40,000 hours to complete. The company figured out how to build it based on existing tooling and blueprints, as well as laser scans of the components in the company's 1929 race car on which the continuation models will be based. The company collaborated with a variety of outside companies for help with the frame, radiator shroud and leaf springs. The frame was built by a company that builds and restores boilers for steam engines. Bentley itself also built a custom stand so it could hook up the recreated 4.5-liter supercharged four-cylinder to its modern-day engine dynamometers for break-in. Now that this prototype has been completed, Bentley will begin testing it for durability. The planned testing should recreate just under 22,000 miles of regular driving and nearly 5,000 miles of track driving. The company will also do a top speed run with it. Once testing is complete, Bentley will start building the 12 customer cars, all of which have been sold and specified. While many are likely excited about this new Bentley, there are a handful of car enthusiasts that probably don't share the excitement. Earlier this year, several of these wealthy enthusiasts, including fashion mogul Ralph Lauren, sent a letter to Bentley expressing concerns that these continuation cars will reduce the value, both monetary and intrinsic, of the original cars. The complaint obviously hasn't had an effect on Bentley's plans. Related Video:

Baby Bentley studied for 2020, but it might not be cheaper

Bentley may step down a segment with a new, smaller luxury car that it hopes to have ready by 2019. The British luxury marque's fifth model line, assuming that its SUV ever makes it to market, though, is still in the earliest planning stages.
Kevin Rose, Bentley's head of sales and marketing, spoke with Autocar at the Geneva Motor Show about the proposed new vehicle. "At the moment, our line of thinking is for a smaller car. But smaller doesn't necessarily mean cheaper," he said. The brand believes the price floor of its models should be 100,000 pounds ($167,240).
The smaller Flying B isn't the only project being worked on. Rose hinted that it is considering an even more expensive model above the Mulsanne priced at around 300,000 pounds ($501,735) that would compete with the Rolls-Royce Phantom. "The twin pillars of the Bentley brand are performance and luxuriousness. Any car that offers something unique, with both of those bases well covered, is on the table," he said.