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Bentley's idea of future luxury includes holographic butler

Anybody can daydream, and British carmaker Bentley is no exception. Their vision of an autonomous luxury car is taken so far into the future that it will come with a hologram of a butler. This isn't just a fan-made, Photoshopped image designed to stir a little fantasy, but an official image released by Bentley depicting what their cars might look twenty years from now. The "Future of Luxury" concept image is the work of Bentley's design team, headed by German Stefan Sielaff. Sielaff has worked with Audi and Volkswagen interior design for decades, with a short interim over at Mercedes-Benz's Interior Competence Center. Sielaff has been at Bentley since 2015, and his team is hard at work conceiving the direction of luxury cars in the semi-distant future. Even if Bentley is traditionally closer to Alec Guinness than Princess Leia, a holographic interface is an interesting glimpse into the science fiction thought process of today's car design. Other touches seen in the interior concept image have to do with mood lighting, screensaver-style images displayed on the side panels, and a touchscreen music interface that appears to display Beck's 2005 album Guero. Still, 2036 isn't that far in the future that a Bentley passenger wouldn't take the time to write a few letters by hand. Related Video: Featured Gallery Bentley Future of Luxury Concept Auto News Design/Style Bentley Technology Emerging Technologies Gadgets Infotainment Concept Cars Future Vehicles Luxury

Your Bentley interior can literally rock with stone trim

The ultra-luxury car market has been moving in the direction of ever more customization to provide buyers the most unique products possible. The latest move comes from Bentley and its Mulliner division, which has added some special interior trims to the existing line of gloss wood. Now buyers with the means can finish their Bentley interiors in open-pore wood, carbon fiber, aluminum, color-matched paint and even stone. The two most impressive interior trims are the stone and open-pore options. The stone veneers are made from slate and quartzite, and are available in four different colors: Autumn White, Copper, Galaxy, Terra Red or the Galaxy that's shown in the gallery above. In order to keep the stone from adding too much weight, the veneer is only 0.1 mm. It's also finished so that you can feel the texture of the rock. For the open-pore trim, Bentley offers three wood choices: Liquid Amber (made from American Red Gum), Dark Burr and Tamo Ash. Each has a unique grain that can be felt thanks to the 0.1-mm thick matte protective coating, which is a fifth the thickness of the gloss wood coating. The carbon fiber trim is pretty straightforward. It's gloss carbon fiber, though Bentley says the the resin it uses highlights the weave of the carbon. The aluminum is also fairly straightforward, featuring a thee-dimensional texture mirroring the grille of the car. The diamond-brushing is meant to emphasize the dimension to the panels. Interestingly, this option is exclusive to the Bentayga. Choosing painted trim gives owners the most variety in choice, since they can opt for any of Bentley's 88 exterior colors, or have the panels matched to the interior leather. Related Video:

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.