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VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

Gliding on the ice at Bentley's fantasy camp

It was just before 2:00 PM when I landed in Helsinki, bleary-eyed and more than slightly disoriented, after a late-night departure from New York and an early-morning connection in Amsterdam. I was staring at the departures board. There was one more flight to go before I could join Bentley for Power on Ice, its annual ice driving experience in the northerly town of Kuusamo, but there was a problem: There were two HEL-KAO flights on the board, both slated to leave at 4:30, and it was impossible to discern which was Bentley's chartered flight to the alpine ski area. Nonplussed and unable to utter a word in Finnish, I approached a gate agent with rudimentary English to see if she knew which flight was mine. "I'm sorry, sir," she said in an Finnish take on the Omaha dialect, "Your plane does not seem to exist." I winced. Of course it didn't. "My" plane was way out on the tarmac, far away from proletariat jumbo jets, accessible only through a gate that the automaker had staffed and commandeered for the afternoon. It was an auspicious start to three days of attending Bentley's exclusive fantasy camp for its affluent super-fans, which purportedly exists to answer the question: What can you give the Bentley fan who already has everything? For drivers more accustomed to making graceful entries and exits in their posh vehicles, several days of power sliding on a private track more than suffices. You need not be a Bentley owner to participate in the program, but an aficionado of the brand with some cash burning a pretty big hole in the pocket. For the better part of a decade, Bentley has decamped to Kuusamo, the town located just south of the Arctic Circle, to prove the British performance bona-fides of its lineup on 19 square miles of frozen Kuusamojarvi lake, as part of the wintertime Power on Ice event. The program satisfies the need of high-end performance enthusiasts who want something different than arriving at another five-star hotel for another weekend of good eating, drinking, and relaxing. Plenty of brands assert that they have a bespoke answer for discerning customers, but Power on Ice is truly different. You need not be a Bentley owner to participate in the program, but an aficionado of the brand with some cash burning a pretty big hole in the pocket.

2020 Bentley Continental GT V8 coupe and convertible – the frugal Bentleys

The Bentley Continental GT is getting its V8 option for the 2020 model year now. Released last year with the monster 6.0-liter W12, this will be the cheaper and less powerful version of the big Bentley coupe and convertible. That doesn't mean the Continental GT V8 will be a slouch, though. It's packing a 4.0-liter twin-turbo V8 engine that makes 542 horsepower and 568 pound-feet of torque. A 0-60 mph time of 3.9 seconds is claimed by Bentley, with a top speed of 198 mph. For comparison, Bentley claims the W12 Continental goes 0-60 mph in 3.6 seconds and tops out at 207 mph. The V8 lags behind the W12 in brute force by 84 horsepower and 96 pound-feet of torque. Truly, the difference in driving these two engines will be minimal. There's nothing like the silky, effortless torque of a 12-cylinder engine, but this high-powered V8 is just half a step behind it. Bentley says you'll be able to audibly tell a difference between the two easily, because the V8 has a louder, burbling exhaust note. The quad exhaust tips look different on the V8, in addition to new 20-inch wheels. Subtle V8 badging is applied, but we're sure you can forego that for fear of advertising that you bought the cheap one. Another reason to take the V8 over the W12 is efficiency. Your wallet probably won't be hurting at the pump if you can afford either, but you'll be making less stops with the V8 due to its better gas mileage — Bentley says the V8's cylinder deactivation helps in that department to give the V8 better range with a full tank for those long European vacations. Bentley says customer deliveries begin in the U.S. in the third quarter. Prices for the V8 start at $203,825 for the coupe and $223,675 for the convertible. That ain't cheap, but it's cheaper than the $214,600 sticker on the W12. It's tough to say no to four more cylinders at that price point, especially when you'll then be able to brag about having all 12 of them.