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Bentley reveals Bentayga app for Apple Watch

The word "bespoke" is often used in conjunction with British luxury cars. In the case of the new Apple Watch app for Bentley's new SUV, the Bentayga, the carmaker is eager to mention the app that uses "bespoke Bentley digital architecture." The new app synchronizes with the vehicle's touchscreen remote interface via Bluetooth. Bentley says the app handles adjusting the entertainment, heating, air conditioning, and seat massaging functions. Vehicle speed, distance, and outside temperature are also displayed on the watch. It's likely more convenient to precisely adjust the A/C from the back seat by just tapping on one's watch, instead of asking the driver to turn it down a notch. The app is now available for download from the App Store. Related Video: Image Credit: Bentley Motors Bentley Technology Gadgets Infotainment SUV bentley bentayga

Finally, a Bentley Bentayga just for falconers

Bentley is a company that knows what its customers want. For a price, they will turn a customer's desires into a six-figure rolling testament to wealth and excess. Mulliner, Bentley's in-house coachbuilding division, will adapt and modify their products for any taste or hobby. If fly fishing is your thing, Bentley and Mulliner have you covered. If falconry is more up your alley - it is the sport of kings - Bentley has you covered there too. The new Bentley Bentayga Falconry by Mulliner is the perfect vehicle for any well-to-do falcon enthusiast. Not only does it have plenty of accessories and storage specifically tailored for falconers, the dash contains a beautiful, 430-piece wood inlay that displays a saker falcon soaring far above the desert. The scene took nine days to craft, undergoing cutting, sand shading, pressing, and double cutting. A wide variety of woods are used, including chestnut, eucalyptus pommele, holly, lacewood, maple, olive ash, and ripple sycamore. Up front, the Bentayga is fitted with a cork perch on the center console, flanked by the front seats. The hatch contains the real prize. Two cork chests - a flight station and a refreshment case - are fitted perfectly in the Bentayga's hatch. The pair sit on a movable tray for easier access. The flight station has a piano black veneer drawer that holds accessories like a GPS bird tracking unit, binoculars, and handcrafted leather bird hoods and gauntlets. These of course can be had as an additional option. Two additional perches are stored out back. With the hatch lifted, falcons can be prepared out back in the shade. All of this can be had for a price that's most likely far more than you probably think it is. Bentley isn't releasing numbers, but if you're buying a bespoke Bentayga, the cost is simply just another number. Related Video: Featured Gallery Bentley Bentayga Falconer View 37 Photos News Source: Bentley Design/Style Bentley SUV Luxury bentley bentayga

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.