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New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley teases new Flying Spur before Geneva debut

Last time we saw the 2014 Bentley Continental Flying Spur out testing, our only questions about the new car regarded its rear-end styling, and when the car would debut. Well now we know for certain that the car will be unveiled at the Geneva Motor Show, and we're also getting a better idea of what the car will look like thanks to Bentley releasing a brief teaser video.
The easiest-to-spot detail that we see in this Flying Spur video is the car's horizontal taillights - the first such on a Bentley since the 1990s. We can also see that this hyper-luxury sedan will get a more squared-off front end than its Continental GT counterpart. But, from what we can tell, it will receive a similarly laid out interior, including the three-spoke steering wheel.
Scroll down to watch the video, and we've also attached the single-sentence press release in which Bentley promises to reveal more details about the car on February 20.

2016 Bentley Bentayga in the buff [w/video]

Look, before you rush to the comments and start ranting about how ugly the Bentley Bentayga is, let's talk about how bad it could have been. Remember the EXP 9 F concept from Geneva a few years ago? You know, the one with the, as associate editor Jonathon Ramsey says, "cat anus headlights." Yeah. The production car doesn't look half bad now, does it? No matter, the Bentayga will probably be Bentley's best-selling model when it launches. And there's a lot to like, too – endless swaths of fine leather, super-luxurious seating for four or five, and a 600-horsepower, 12-cylinder engine. Plus, Bentley actually engineered the Bentayga to go off road, with various traction management modes to handle the rough stuff. Following the initial launch, Bentley will offer diesel, hybrid, and Speed versions of the Bentayga, as well as a seven-passenger version. We're also willing to bet the brand's 4.0-liter, twin-turbo V8 will find its way under the hood at some point, too. Get a load of the big gal in the gallery above, and scroll down for the press blast. It truly is the Bentley of SUVs. BENTLEY BENTAYGA: THE FASTEST, MOST POWERFUL, MOST LUXURIOUS AND MOST EXCLUSIVE SUV IN THE WORLD - A true Bentley, combining unparalleled luxury with sporting ability, off-road performance and everyday usability - Innovative and advanced technology – cutting-edge features with trademark exquisite luxury - Designed, engineered and built in Crewe, UK, sector-defining SUV takes Bentley luxury to new places - Sculptural design with elegant, timeless execution, balances athleticism with presence - Bentley workforce blend exceptional craft and skill with modern production techniques and materials - Intricate detailing and precision in wood, metal and leather creates a modern, luxurious handcrafted interior - Effortless Bentley performance, unrestrained by climate or terrain - A new highly advanced chassis for ultimate ride quality and comfort - All-new Crewe-built W12 offers unrivalled power and torque, efficiency and refinement, the most powerful and fastest SUV ever - Launch model is joined later by high performance, clean technology diesel and plug-in hybrid, as well as a seven seat option (Crewe, 9 September, 2015) Bentley Motors is today announcing full details of its pinnacle, sector-defining new model, the Bentayga. The Bentley Bentayga combines unparalleled luxury with effortless performance and everyday usability.