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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley collectors upset about planned run of 12 continuation cars

Bentley's grandiose plan to recreate one of its oldest and most emblematic race cars has summoned a dark cloud of disapproval from a group of wealthy collectors, including some who own the real thing. Several high-profile enthusiasts, like Ralph Lauren, jointly sent company boss Adrian Hallmark a letter to voice their concerns. The project started in 2019, when Bentley announced it would make 12 replicas of the four 1929 Team Blower models built and raced by Sir Tim Birkin. The dozen racers were spoken for in record time, and owners-to-be are currently working with the company's Mulliner division to configure their car. Bentley isn't the only carmaker dabbling in continuation cars — Jaguar and Aston Martin have notably brought back classics in recent years — but its project is the only one that has generated strong, vocal opposition from the enthusiast community. The recreation cars threaten to "dilute that special admiration and awe that can only come from viewing and embracing the genuine article," according to the letter sent from Hallmark. It was signed by Lord Bamford, Evert Louwman, and William Connor, among other collectors. Simon Kidston, a classic car specialist whose uncle won the 1930 edition of the 24 Hours of Le Mans behind the wheel of a Bentley Speed Six, opined the recreations will devalue the real cars they're modeled after. He also accused Bentley of turning into a poacher. Bentley isn't overly worried about the complaints. "After much research and discussion with a number of the stakeholders (vintage Bentley owners, restorers, specialists, plus a selection Bentley Drivers Club and Benjafield Club members), we tested the idea of making an official Continuation Series based on our plans for a sole recreation, and were overwhelmed with the positivity of the response. While we heard some similar concerns to those expressed in the letter, the vast majority of feedback was hugely supportive of the project," a company spokesperson told Autoblog. The firm added the continuation cars will not be painted in the same color combinations as the four original racers so they'll be instantly recognizable as replicas. Production and deliveries will carry on as planned, then. Related Video: