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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Audi CEO's Dieselgate arrest threatens fragile truce among VW stakeholders

FRANKFURT — The arrest and detention of Audi's chief executive forces Volkswagen Group's competing stakeholders to renegotiate the delicate balance of power that has helped keep Audi CEO Rupert Stadler in office. Volkswagen's directors are discussing how to run Audi, its most profitable division, following the arrest of the brand's long-time boss on Monday as part of Germany's investigations into the carmaker's emissions cheating scandal. The supervisory board of Audi, meanwhile, has suspended Stadler and appointed Dutchman Bram Schot as an interim replacement, a source familiar with the matter said on Tuesday. Schot joined the Volkswagen Group in 2011 after having worked as president and CEO of Mercedes-Benz Italia. He has been Audi's board member for sales and marketing since last September. The discussions risk reigniting tensions among VW's controlling Piech and Porsche families, its powerful labor representatives and its home region of Lower Saxony. VW has insisted the development of illegal software, also known as "defeat devices," installed in millions of cars was the work of low-level employees, and that no management board members were involved. U.S. prosecutors have challenged this by indicting VW's former chief executive Martin Winterkorn. Stadler's arrest raises further questions. Audi and VW said on Monday that Stadler was presumed innocent unless proved otherwise. Munich prosecutors detained Stadler to prevent him from obstructing a probe into Audi's emissions cheating, they said on Monday. Stadler is being investigated for suspected fraud and false advertising. Here are the main factors deciding the fate of Audi. Background: Audi's role in Dieselgate Volkswagen Group was plunged into crisis in 2015 after U.S. regulators found Europe's biggest carmaker had equipped cars with software to cheat emissions tests on diesel engines. The technique of using software to detect a pollution test procedure, and to increase the effectiveness of emissions filters to mask pollution levels only during tests, was first developed at Audi. "In designing the defeat device, VW engineers borrowed the original concept of the dual-mode, emissions cycle-beating software from Audi," VW said in its plea agreement with U.S. authorities in January 2017, in which the company agreed to pay a $4.3 billion fine to reach a settlement with U.S. regulators.

Bentley to debut Flying Spur S at Goodwood Festival of Speed

The Bentley Flying Spur isn’t short on power or performance, but itÂ’s not the most focused driverÂ’s car at its price point. Bentley hopes to change that with a new S variant of the car, which will follow the lead set by the Continental GT S as a sharper, more exciting version of the posh four-door. Bentley offers two powertrains in the Flying Spur S, including a surprisingly capable hybrid. The V8-powered car gets a 4.0-liter mill that makes around 542 horsepower and 568 pound-feet of torque. With the engine on board, the 5,000-plus-pound Flying Spur S takes just 4 seconds to run from 0-62 mph, and the car can go on to a top speed of 198 mph. The hybrid powertrain features a 2.9-liter V6 engine paired with an electric motor that makes a combined 536 horsepower and 553 pound-feet of torque. The system can deliver an all-electric range of 26 miles, and the car still sees scorching acceleration just a tenth of a second behind its V8-powered counterpart. Keeping the Flying SpurÂ’s weight in check is BentleyÂ’s Dynamic Ride suspension system, which can apply up to 1300 Newton-meters of anti-roll torque to aid in cornering. All-wheel steering is also standard and can turn the rear wheels opposite the fronts by up to 4.2 degrees, giving the almost 17.5-foot long Flying Spur a much tighter turning radius than it would have otherwise. Looking at the Flying Spur, itÂ’s hard to see anything other than a stately Bentley, but the automaker gave the S a few styling touches to designate it as “the fast one.” Gloss black replaces polished metal and provides accents for the exhaust, grille, and wheels. The car comes with 21- or 22-inch wheels, red brakes, and exclusive “S” badges.  The Flying Spur SÂ’ cabin is every bit as plush as weÂ’d expect at a Bentley price point. A two-tone color scheme comes standard, with leather and synthetic suede upholstery called Dinamica. The material also covers the steering wheel and gear shift lever. Bentley embroiders the seats with an S logo and offers its logo as a no-cost embroidery option. Bentley will debut the Flying Spur S at the Goodwood Festival of Speed, which takes place later this month in England. The festival features a popular hill climb event that has featured everything from VolkswagenÂ’s electric ID.R race car to boutique supercars from little-known constructors. Bentley intends to field several vehicles in the event, including the new Flying Spur S and versions of the Continental GT S and GTC S cars.