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At St. Moritz, the Ferraris and Bugattis are small wonders

The Little Car Company is once again taking to glitzy St. Moritz in the Alps to show off an array of scaled-down automotive classics that will include a Bugatti Baby II, Ferrari Testa Rossa J (for junior) in both base and Pacco Gara models, and an Aston Martin DB5 Junior. The elegant, electrified miniatures, all available for test drives, will be assembled at the upcoming International Concours of Elegance at St. Moritz this Friday and Saturday to entertain the rich and famous, and others perhaps not so well positioned. The Little Car Company is a U.K.-based firm that has re-created everything from a pint-sized Bugatti Type 35 to a life-sized dune buggy based on a Tamiya R/C kit from the 1980s. Their cars run on electric power. Other models are put on static display, and one of those at St. Moritz is to be its newly launched Bentley Blower Jnr. "A step into new territory for the brand," the company says, the Blower Jnr is an 85 percent scale electric version of the British manufacturer's legendary original, and is The Little Car Company’s first road-legal automobile. Said CEO Ben Hedley, "This year will be the third time that we have participated in this wonderful event, so it is only right that we bring even more unique pieces for guests to get behind the wheel of, but also that we bring something new for guests to look at: the Bentley Blower Jnr." Operating for about five years, the Little Car Company hand-builds licensed products in entertaining partnerships with some elite manufacturers. Its cars are aimed mainly at collectors but can be driven. Among its recent offerings, the Testa Rossa was launched in 2021 as a 3/4-scale replica of the legendary "red head,” powered by a 12kW battery and able to reach a top speed of 47 mph, Little Car Company planned to build only 299 examples of the Testa Rossa. One of them was on display at Harrods in London just before Christmas, priced at just about $100,000. A terrific gift, but youÂ’ll need a bigger tree.   Featured Gallery The Little Car Company at St Moritz Design/Style Aston Martin Bentley Bugatti Ferrari Electric

Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda