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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley seasons the Continental GT and Bentayga with carbon fiber pack

Because Bentley is Bentley, and nothing it offers is "regular," it has a different name for select features available on its vehicles. Rather than calling these options or packages, they are called "specifications." One of the specifications available on the Continental GT, Continental GT Convertible and the Bentayga is called the Styling Specification, and it brings gloss carbon fiber elements to these cars' exteriors.  Both the Bentayga and the Continental GT have numerous Specifications available for extra purchase. The Bentayga is available with a Blackline Specification, All Terrain Specification, City Specification, Event Specification, Smoker's Specification, Sunshine Specification and the Touring Specification. In addition to the Smoker's, City and Touring Specs, the Continental GT also offers the Diamond Knurling Specification, Mood Lighting Specification and Front Seat Comfort Specification. The Styling Specification, though developed to align with the vehicles' aerodynamics, are intended to create a visual impact, as the name suggests. This package uses high-gloss carbon fiber to shape a front bumper splitter, side skirts with metallic Bentley badges, a rear diffuser and the trunk spoiler. The Bentayga is slightly different from the Continental GT package, as it also features a bi-plane tailgate spoiler and rear screen strakes. Further options include carbon fiber front air blades, wing vents and mirror caps. The carbon fiber in the Styling Specification uses a 2x2 twill pattern with matching directional weave across every part. It is also hand-crafted in a way that the carbon fiber is mirrored at the center of the vehicle to create a balanced look that will please perfectionist minds. Bentley says the Bentley badges on the side skirts were created through 3D electroforming, which could generally be described as a more precise version of 3D printing. The badges were specifically designed to "minimize the risk of air bubbles forming in the lacquer overcoat" while introducing a textured look. The Styling Specification can be ordered for a new car or retrofitted on an old car. It will also soon be available on the Bentley Mulsanne. Related Video:

Coronavirus prompts VW to stop production throughout Europe

FRANKFURT — Volkswagen Group, the world's biggest carmaker, is suspending production at factories across Europe as the coronavirus pandemic hits sales and disrupts supply chains, the company said on Tuesday. The German carmaker, which owns the Audi, Bentley, Bugatti, Ducati, Lamborghini, Porsche, Seat and Skoda brands, also said that uncertainty about the fallout from coronavirus meant it was impossible to give forecasts for its performance this year. "Given the present significant deterioration in the sales situation and the heightened uncertainty regarding parts supplies to our plants, production is to be suspended in the near future at factories operated by group brands," Chief Executive Herbert Diess said on Tuesday. Volkswagen's powerful works council concluded it was not possible for workers to maintain a safe distance from each other to prevent contagion and recommended a suspension of production at its factories from Friday. Production will be halted at VW's Spanish plants, in Setubal in Portugal, Bratislava in Slovakia and at the Lamborghini and Ducati plants in Italy before the end of this week, Diess said. Most of its other German and European factories will prepare to suspend production, probably for two to three weeks, while Audi said separately it would halt output at its plants in Belgium, Germany, Hungary and Mexico. Volkswagen's vast factories in Chattanooga, Tennessee, in Puebla, Mexico, and plants in Brazil were not affected, but that would depend on how the coronavirus spreads, VW said. Volkswagen has 124 production sites worldwide of which 72 are in Europe, with 28 in Germany alone. "2020 will be a very difficult year. The coronavirus pandemic presents us with unknown operational and financial challenges. At the same time, there are concerns about sustained economic impacts," Diess said.   Production in China resumes Volkswagen Group sold 10.96 million vehicles last year, putting it ahead of Toyota based on the latest figures from the Japanese carmaker. Globally, VW employs 671,000 people and it delivered 4.86 million vehicles to European customers in 2019. Only last month the car and truck maker based in Wolfsburg, Germany, predicted that vehicle deliveries this year would match 2019 sales and forecast an operating return on sales in the range of 6.5% to 7.5%. "The spread of coronavirus is currently impacting the global economy. It is uncertain how severely or for how long this will also affect the Volkswagen Group.