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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley recaps its 100 years in a $250k book

Bentley's 100th anniversary might be remembered more for the book that celebrates the milestone more than the cars. The carmaker worked with Opus, a "luxury publisher" with the tagline "Greatness immortalized greatly," on a tome that tells the story of the last 100 years. The limited-edition result of their work weighs roughly 66.5 pounds, is filled with exclusives, can be customized like a Bentley, and can cost more than a Bentley. There will be three versions, in Centenary printed in a run of 500, the Mulliner printed in a run of 100, and 100 Carat with just seven examples, representing the seven continents. All come wrapped in hand-bound leather from the same herds that provide hides to Bentley cars, buyers able to choose what color leather they prefer. The cover is adorned with nothing other than the same special Bentley badge that gets affixed to cars during this anniversary year. The content begins with a foreword penned by well known collector Ralph Lauren. Then the book spends nine chapters and more than 800 pages telling the story of W.O. Bentley and his Le Mans racers before lavishing time on the decades of brand-defining grand tourers, the limited editions, the one-offs, the designers, the craftsmanship, and the sports cars that have brought us to today's GTs and limousines. In the last chapter, called "The Future," current brand CEO Adrian Hallmark expands on what the next century will bring. Never-before-seen content in every edition includes historical photos, new photography shot by Opus, and gatefold pages with artwork that spreads nearly 6.5 feet when fully opened. The "entry-level" Centenary edition costs GBP3,000, or $3,800 in green money. The Mulliner edition adds extras like 20-inch by 24-inch Polaroid photos highlighting ten of Bentley's landmark cars, and 56 watercolors painted on silk paper. A piece of the left front Michelin tire from the Bentley Speed 8 that won Le Mans in 2003 will grace the inside cover of the Mulliner's clamshell case. Owners can go further with customization, having their own Bentley photographs included in their copies, or having their cars photographed by Opus to be included. More equipment means more money, the Mulliner edition costing GBP12,500, or almost $16,000. Beyond the Mulliner's bespoke options, the 100 Carat edition encrusts the book with 100 carats of diamonds and a wings badge set in either white gold or platinum.

2020 Bentley Continental GT V8 coupe and convertible – the frugal Bentleys

The Bentley Continental GT is getting its V8 option for the 2020 model year now. Released last year with the monster 6.0-liter W12, this will be the cheaper and less powerful version of the big Bentley coupe and convertible. That doesn't mean the Continental GT V8 will be a slouch, though. It's packing a 4.0-liter twin-turbo V8 engine that makes 542 horsepower and 568 pound-feet of torque. A 0-60 mph time of 3.9 seconds is claimed by Bentley, with a top speed of 198 mph. For comparison, Bentley claims the W12 Continental goes 0-60 mph in 3.6 seconds and tops out at 207 mph. The V8 lags behind the W12 in brute force by 84 horsepower and 96 pound-feet of torque. Truly, the difference in driving these two engines will be minimal. There's nothing like the silky, effortless torque of a 12-cylinder engine, but this high-powered V8 is just half a step behind it. Bentley says you'll be able to audibly tell a difference between the two easily, because the V8 has a louder, burbling exhaust note. The quad exhaust tips look different on the V8, in addition to new 20-inch wheels. Subtle V8 badging is applied, but we're sure you can forego that for fear of advertising that you bought the cheap one. Another reason to take the V8 over the W12 is efficiency. Your wallet probably won't be hurting at the pump if you can afford either, but you'll be making less stops with the V8 due to its better gas mileage — Bentley says the V8's cylinder deactivation helps in that department to give the V8 better range with a full tank for those long European vacations. Bentley says customer deliveries begin in the U.S. in the third quarter. Prices for the V8 start at $203,825 for the coupe and $223,675 for the convertible. That ain't cheap, but it's cheaper than the $214,600 sticker on the W12. It's tough to say no to four more cylinders at that price point, especially when you'll then be able to brag about having all 12 of them.