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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Volkswagen Group names Paefgen head of classics program

You may remember the name Franz-Josef Paefgen. Until recently, the German engineer and executive was head of both Bentley and Bugatti. Before that he was chief executive of Audi, after working for several years at Ford. He technically "retired" earlier this year, but like the cars he helped create, an executive like Paefgen could never really retire. So it should come as little surprise that the Volkswagen Group has named Dr. Paefgen head of its Classic program.
In his new capacity, Paefgen will oversee the historic automobile activities of the entire VW Group, including those of Volkswagen, Seat, Skoda, Audi, Lamborghini, and of course Bentley and Bugatti. It strikes us as a suitable semi-retirement for the man responsible in no small part for the Bugatti Veyron and Bentley Mulsanne, to name just two, and who was decorated in 2006 by the ACO as the "Spirit of Le Mans" for his contribution to endurance racing. Read the official announcement after the break.

Bentley's Ultra Performance Hybrid succeeds the 6.0-liter W12

The twin-turbo 6.0-liter W12 engine composed the soundtrack to dreams around the world once it found a home in the Bentley Continental GT, which entered a production in 2003. That engine will sing its final encore in the Bentley Batur Convertible before the curtain comes down, tuned to its highest-ever output of 739 horsepower and 738 pound-feet of torque. The Englanders in Crewe have lifted the hood on the successor, without providing all the details. What we know for now is that the powerplant debuting this summer is called the Ultra Performance Hybrid, a V8 PHEV with "more than 750 PS combined output" and an all-electric range of 50 miles on the WLTP cycle.   We haven't been given a displacement figure, nor did Bentley use the word "turbo" in its release. However, looking around the Volkswagen Group, the twin-turbo 4.0-liter V8 PHEV in the Porsche Panamera Turbo E-Hybrid and Lamborghini Urus SE seems a solid fit for this application. We're told to expect "the highest output ever offered in a Bentley," Since the 740 hp in the droptop Batur equals 750 PS — achieved without electrical assistance — there's reason to hope for something closer to 800 hp than 750. The Panamera Turbo E-Hybrid makes a combined 670 hp and 680 lb-ft, the Urus SE a combined 800 hp and 699 lb-ft. Both of them also hide a 25.9-kWh battery. [video width="2000" height="720" mp4="https://s.aolcdn.com/os/ab/_cms/2024/05/09084632/bentley-hybrid-sound.mp4"][/video] In the Bentley, the e-motors will also spread torque across a wider swath of the rev band than the non-hybrid W12. The company released a short sound clip, and yep, this things sounds like a Bentley engine, from purr to growl never leaving the basso profondo range. The Ultra Performance Hybrid will take its place at the top of the Bentayga, Continental GT, and Flying Spur ranges before the summer ends. We find out closer to that time what happens to the other engines on the menu, the twin-turbo 4.0-liter non-hybrid V8 and the twin-turbocharged 2.9-liter and 3.0-liter V6 plug-in hybrids for the Flying Spur and Bentayga, respectively.