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Bentley Continental 24 is for those who find the Supersports too common

Bentley is no stranger to special-edition models. Some are like the Bentayga Falconry by Mulliner, a tasteful rolling tribute to the sport of kings. Others, such as the new Bentley Continental 24, are aimed at a slightly less conservative customer base. The Continental 24, built to commemorate the British automaker's return to the 24 Hours Nurburgring, is big, bright, and slightly less subdued than other Bentleys. As they say, different strokes for different folks. The entire run will be limited to 24 cars, obviously. The full allocation is slated just for Europe, but we're sure with enough cash Bentley can make something similar available stateside. The car is based on the new 700 horsepower Bentley Continental GT Supersports, the fastest road-going Bentley ever. In addition to the horsepower, the Supersports' W12 engine turns out 750 lb-ft of torque and, thanks to the titanium exhaust, enough noise to drown out all the haters at the local country club. The most obvious feature on the Continental 24 is the bright Monaco Yellow or St. James Red over Black Crystal paint scheme, done up similar to the Bentley Team ABT Continental GT3 race cars. The paintwork even carries to the 21-inch forged wheels, with body-matching paint filling the spokes. The exterior is finished with carbon-fiber mirrors, black brake calipers, and black brightware in place of chrome. The two-tone theme carries on inside the Continental 24, with either yellow or red accenting the nearly all black trim and upholstery. Black Alcantara seats are stitched with contrasting diamond patterns. Yellow or red sweep around and flank the cabin. As expected, the headrests are emblazoned with "Continental 24." Unsurprisingly, exclusivity doesn't come cheap. Deliveries begin in July with prices starting at ˆ250,000, or about $280,600. It's probably got a wider appeal than the admittedly niche Bentayga Falconry. Related Video: Featured Gallery Bentley Continental 24 View 12 Photos News Source: Bentley Design/Style Motorsports Bentley Coupe Luxury Performance

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

2014 Bentley Flying Spur

Redefining Super Luxury On A Shrinking Planet
Anyone on Earth with access to the Internet, a television or radio for the last 20 years knows that China is no longer the poor stronghold for strict Communist ideals that it was for much of the 20th Century. (Well, at least not in some places.) Traveling to China twice in less than a month - first to Shanghai for a very international auto show and now to Beijing to drive and review the 2014 Bentley Flying Spur - I've learned that there's no lack of personal wealth, at least in two of the world's largest cities.
And yet, even I think the scene before me is a little bit ridiculous. Here I am, slowly climbing up a hillside to reach a fortification at something called Zhuanduo Pass, where roughly a dozen pristine examples of Western decadence sit idling their hand-built 12-cylinder engines in the shadow of China's revered and awesome Great Wall. Not five kilometers south of here, I'd passed an old man in traditional all-black garb, literally carrying a bundle of sticks on his back from one side of a village to the other. Now as I look through the snug-fitting and silent side glass of the my $200,000+ palace on wheels, I'm more apt to see fat German tourists crisping in the hot Chinese sun while blowing the equivalent of an average Chinese monthly paycheck on lunch and a few Great Wall souvenirs.