2018 Bentley Bentayga W12 Signature Edition on 2040-cars

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Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Bentley has built more than 20,000 Bentaygas in four years

It might not feel like it, but Bentley has been building an SUV for four years now. The Bentayga was introduced in 2015 and entered production at the beginning of 2016. Since then, the model's lineup has expanded to a range of six variants and numerous powertrain options. In total, Bentley has built more than 20,000 examples of the Bentayga, and demand does not appear to be dropping.  Like Rolls-Royce, Lamborghini, and Aston Martin, Bentley turned to the crossover and SUV market for a bump in sales, and the Bentayga has been a brand MVP ever since. Buyers have the choice between the Bentayga, Bentayga V8, Bentayga V8 Design Series, Bentayga Speed, Bentayga Diesel, and Bentayga Hybrid, as to ensure there's something for every type of buyer.  The launch powertrain in the Bentayga was a twin-turbocharged W12. It made a claimed 599 horsepower and 664 lb-ft of torque. At full blast, it is capable of running 0-60 mph in 4.0 seconds and tops out at 187 mph. Bentley topped those impressive numbers with the release of the Bentayga Speed. It too used a twin-turbocharged W12, but on those models, it made 623 horsepower. With a top speed of 190 mph, Bentley claims the Speed is the fastest SUV in the world.  Downgrading in engine size and power, the Bentayga V8 was unveiled in 2018 with a twin-turbocharged 4.0-liter eight-cylinder engine. It makes 542 horsepower and 568 lb-ft of torque, and with the foot to the ground, it can do the 0-60-mph scoot in 4.4 seconds. Top speed is capped at 180 mph. Bentley offers a Bentayga V8 Design Series for those searching for a more specialized look.  The other two options are the hybrid model or the diesel model. The diesel, which is not available in the U.S., has a triple-charged 4.0-liter V8 that produces 429 horsepower and 664 pound-feet of torque. The plug-in hybrid, Bentley's first foray into brand electrification, combines a 17.3 kWh lithium-ion battery pack, an electric motor, and a V6 engine. Together, the system makes a claimed 443 horsepower and 516 lb-ft of torque.   If those versions of the Bentayga were too bland, Bentley has also offered several special-editions of the questionably designed luxury off-roader. There was the Pikes Peak edition that commemorated the Bentley setting the Pikes Peak SUV record. There was a Stetson edition with Texas flair. And we can't forget our personal favorite: the Bentley Bentayga Falconry by Mulliner. Related Video:

Bentley's first electric car will arrive in 2025 at the earliest

Now that it's back in the black, Bentley is busily planning its move into the electric car segment. The company's chief executive shed light on how his team will link the past and the future. When it comes to new products, company boss Adrian Hallmark told Automotive News Europe that "it's all about electrification." The first Bentley with a plug is the Bentayga Hybrid unveiled at the 2018 Geneva Motor Show. Looking ahead, an electric car will join the range, but executives haven't decided what form it will take, or what it will be powered by. Several options remain on the table. What's certain is that Bentley won't stuff an electric powertrain into one of the cars in its current portfolio. "We could take one of the existing nameplates, and that could be the first electric car, but we wouldn't take an existing car and try to fit batteries into it, because there's a compromise from a range and efficiency point of view," Hallmark explained. The challenge isn't simply to make an electric Bentley; the British firm wants to ensure its first battery-powered model credibly lives up to the badge on its nose. That means it needs to blend effortless power with an acceptable amount of driving range. Bentley is part of Volkswagen, so using one of the platforms in the group's growing arsenal of architectures isn't out of the question. And, Hallmark affirmed engineers will take advantage of the innovative packaging possibilities made possible by electric powertrains. He explained the firm isn't about to release a Mini, but an electric Bentley could have a smaller footprint than, say, a Mulsanne while offering a comparable amount of interior space. He cited the Jaguar I-Pace as an example, which he said is nearly 14 inches shorter than Land Rover's Range Rover, yet is about as spacious inside because electric motors require less space than a comparable gasoline- or diesel-burning engine. The trade-off is that an electric Bentley would need a sizable battery pack, and designers would likely have to put the car on stilts to leave enough room in the cabin for people and gear if they were to pen an electric car in 2020. Solid-state battery technology will solve that problem when it's ready for production, according to Hallmark, though he didn't reveal whether he's open to waiting for the new chemistry or if Bentley's first electric car will ship with a lithium-ion battery pack.