Original Msrp $372,585; Beluga/beluga on 2040-cars

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2024 Bentley Bentayga runs the luxury meter to its 'Ludicrous' setting

The 2024 Bentley Bentayga Extended Wheelbase (EWB) Mulliner leads the SUV's way into the coming model year. The rest of the range is ready to follow, bringing new standard and optional equipment and tech, a new trim, and the most discrete cosmetic changes. Starting from the bottom of the trim ladder, the rank goes Bentayga, new Bentayga A, Bentayga Azure, Bentayga S, and Bentayga EWB. The new A trim will be limited to certain markets that Bentley hasn't identified yet. For cosmetics, re-profiled grilles bring the front fascia into line with changes made to the Flying Spur range. The exterior paint menu grows with eight new satin colors, taking the total menu of standard colors to 112 choices, and new 21-inch wheel designs come in three finishes. Inside, and slightly more than cosmetic, the Bentayga A and Azure feature deep-pile carpeted mats created using more sustainable wool treatment processes. Beneath them, the cabin carpet is now 100% recycled nylon instead of virgin nylon. The A goes with a straight-vaned grille above black lower intakes, as well as "A" badging and 21-inch black-and-bright machined wheels. At the top, the EWB gains access to a Mulliner Design Specification that appends a large rear spoiler to the top of the hatch, plus copious carbon fiber accents around the body. A new electrical architecture enables features like adaptive cruise control, surround-view cameras, and lane departure warning, as well as some app-based remote features like Intelligent Park Assist. And there's a new option in sound with a Bang & Olufsen Beosonic audio system alongside Bentley's traditional Naim partnership. Among the equipment changes, rear-wheel steering trickles down from the EWB as standard equipment on the Azure and S trims, optional for the rest, shrinking the turning circle by about three feet. Another EWB feature descends from the heights, too: The Airline Seat Specification with Postural Adjust and Seat Auto Climate is an option on all the regular Bentaygas. These seats not only recline, they can be set to one of seven temperature zones and then measure the seat occupant's temperature and humidity to know whether to add more heat or ventilation. They also possess a massage function that cycles through 177 pressure points over three hours so that no part of a body suffers static fatigue. Or, put another way, the seat tosses and turns for you — and always keeps the cool side up — so that you don't have to.

New Bentley boss nixes any new sports cars in its money-losing lineup

Adrian Hallmark took over the helm at Bentley on February 1 this year. Volkswagen poached him from Jaguar, where he headed the brand's global strategy. Or perhaps we should say re-poached him, since Hallmark served as Bentley's board member in charge of sales and marketing from 1999 to 2005, and helped guide the original Continental GT to market. He's now responsible getting Bentley in better shape financially and sales-wise, and positioning it for growth. Among the products necessary to do that, Hallmark recently told Autocar that flashy coupes won't cut it. "I'll tell you what we won't be building," he said, "and that's sports cars." That means we can forget about the gorgeous EXP 10 Speed 6 coupe that had a rumored place in the lineup after a sub-Bentayga CUV, and the EXP 12 Speed 6e battery-electric convertible. Hallmark cited a few issues with the segment, the first being that the segment hasn't yet recovered from the recession, and the buyer demographic that's left goes up in age every year, clearly a losing game. The kinds of younger buyers who would buy Bentleys, athletes and entertainers, are deterred from the purchase by contractual limitations like injury clauses or aversion to paparazzi photos. As well, in China, wealthy buyers get SUVs or limousines, but Hallmark believes Bentley hasn't adopted the the proper strategy there to take advantage. This is far more than about sports cars for Bentley, though; a recent article in German newspaper Handelsblatt outlined a number of situations the carmaker needs to rectify, including the finding that Bentley's "losing money hand over fist instead of racking up the hefty margins more typical of the class." A German study claimed that whereas Ferrari makes around $80,000 on every car it sells, and Porsche makes a little more than $19,000 on each car (last year it was a little more than $17,000) Bentley loses a little more than $19,000 on each unit. The English manufacturer has posted an operating loss of roughly $92 million through the first six months of 2018, the latest figures in a decline that began in 2014. That financial timeline, however, coincides with Bentley's $1.1B investment in new technologies, which the carmaker cites as the reason for profitability woes.

Bentley and Skoda capitalize on the coronation

Most likely, King Charles won’t be riding in a Czech-made Skoda this weekend when he is crowned king of England, even though the car company has introduced a Coronation Edition in a “Royal Green” color “in honor of the Coronation.” However, should they ride to the fancy investiture at Westminster Abbey in a home-grown Bentley, the royal tushes of he and Queen Camilla may be resting on bespoke, handcrafted “cabin cushions” created by BentleyÂ’s “Dream Factory” to celebrate the occasion (not likely, since the royal couple is expected to travel in the 260-year-old Gold State Coach). The upcoming, day-long event has inspired lots of tchotchkes of course — chocolate Charleses, crowns for dogs, Lego kings — as well as an outpouring of affection by the public and commercial opportunities to sell them things royalty-related. On the matter of the new KingÂ’s rear end, the Bentley cushions are described as being quite fabulous. It took craftsmen three days to embroider them with the special “Coronation Emblem,” which consists, according to the firm, "of two separate thread colours ... three different colourways of the emblem were used, to contrast the individually-selected hides for different colours of cushions to match the interiors of the Bentleys that will use them." The colors of the cushions include Cricketball and Cumbrian Green, accented by piping of Beluga, Porpoise, Newmarket Tan and Imperial Blue respectively. Should they require more modern transportation, a fleet of Bentleys will be on hand for special guests.  Regarding the Skodas, the Royal Green color will be available to order by commoners as well as by the royal couple, available on selected Superb, Kodiaq and Octavia models in the UK.