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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

2020 Bentley Continental GT V8 First Drive Review | 8 is the new baker's dozen

Certain objects are so well known for arriving in groups of twelve that their dodecameralism is almost presumed. This list includes eggs, donuts, roses, inches, hours, months, human ribs, days of Christmas and, correlatively, drummers drumming. We can add to that group the number of cylinders under the hood of a contemporary Bentley. Since 2003, when the venerable British brand rolled out its modern Continental GT, it has sold more than 70,000 of these models, a notable number with an inventive, twin-turbocharged 12-cylinder engine, arrayed in a W configuration. Unfortunately, the flying-B brand has been having some difficulty meeting certification requirements for its alluring, all-new, 12-cylinder-equipped Continental GT coupe and convertible, which have yet to appear in the States, despite a full two years having lapsed since their unveiling. Fortunately, to stem the tide of demand, the crew from Crewe has certified a version of the Porsche-designed 542-horsepower, 568 pound-feet 4.0-liter, twin-turbo V8 from the Panamera for use in their new two-door, backed up by an eight-speed dual-clutch transmission. It will be available for purchase here, this fall — before it is offered to any other market — by those with 220,000 spare dollars. Even more fortunate, we just had the chance to drive it through the coastal, mountainous and curvy vineyard regions of Northern California, and we can assure you that, while we still believe Bentley GTs deserve twelve cylinders, eight is the new baker's dozen. Unless you've spent extended time piloting the Continental GT W12 through some of the most beautiful mountainous regions of Europe and America, as we have, you might not notice the one-third reduction in cylinders, or the 84-horsepower depreciation in output. According to Bentley, the less powerful but lighter motor adds only 0.2 seconds to the 0-60 run (3.8 versus 3.6 for the coupe, 3.9 versus 3.7 for the convertible) not enough of a differential to tip our own internal accelerometer. It also foregoes cresting 200 mph like its bigger brother can, not that there's anywhere you can hit these speeds safely in America anyway. The V8 also, as referenced above, subtracts a couple hundred pounds from the total weight of the GT, not that this matters all that much in a vehicle that weighs 2.5 tons, but it does take a modicum of gravitational pressure off the front axle. Is it noticeable on first blush?

Bentley introduces relaxation-focused Azure line of cars

A new line of Bentleys is coming, and it’s called the “Azure” line. No, it's not the reintroduction of the old Azure droptop. Similar to “Speed” or “Mulliner,” all Bentley Azure models have a focus, and this time it's comfort and relaxation. Bentley is planning on offering Azure versions of all of its cars, including Bentayga, Bentayga EWB, Flying Spur, Continental GT and Continental GT Convertible. What an Azure model amounts to is a specific set of equipment designed to enhance long journeys, or to make any kind of journey more relaxing. That being the case, every Azure is equipped with the “Front Seat Comfort Specification” that adds 22-way adjustable seats that are heated, cooled, offer six massage programs and adjustable side bolsters. The seats also use BentleyÂ’s “comfort headrests.” To enhance the ride comfort, Bentley specs all Azures with its 48-volt active anti-roll system that can decouple the roll bars to provide an extra-smooth ride. WeÂ’ve found that this system can enhance handling performance in Bentleys with it, too. You might expect it to be standard in Bentleys, but all Azure models tack on the optional Touring Specification that adds a number of driver assistance features. These include adaptive cruise control, lane-following, a traffic-jam assist feature and “Bentley Safeguard” (automatic emergency braking, emergency lane-change assist and more). Basically, the car is stacked with all of the driver assistance systems in an effort to make road trips better. BentleyÂ’s wellness crusade does not end with tech features, though. “To create the Azure range, we consulted with neuroscientists to understand the interrelationship of color, texture, tactility and even scent to create an atmosphere of relaxed serenity,” says Maria Mulder, Head of Color & Trim at Bentley. “When we see pleasing forms, shapes and colors our brains release chemicals such as dopamine that not only make us feel good but are good for our body and sense of wellbeing. Sensory receptors convert physical stimuli in neural activity, creating changes in our brain and nervous system. Every fabric, sound, motion, color and touch continuously impacts our nervous system and the Azure cabin has been finessed accordingly.” All Azure models get “wellness quilting” that is meant to be particularly pleasing to the eye and encourage touch.