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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley Bentayga plug-in hybrid spied using V6 power

Bentley confirmed plans for a plug-in hybrid version of the Bentayga in early 2015 and said the electric SUV would be ready for 2017. It seems that the luxury automaker will keep its word, because one of our spy photographers spotted this nearly undisguised model out testing. It looks identical to the normal Bentayga, with the exception of an additional little flap on the left side for a plug. Although Bentley confirmed the hybrid's development way back in 2015, it left out a few details about what the powertrain would be, only saying it would either be a V8 or a V6. Our spy photographer was able to shed some light on this by looking up the prototype's registration. Apparently it has a 3.0-liter engine under its proud hood, so it's a reasonable bet the Bentayga has a V6. Since Bentley promised the hybrid would be ready for 2017, and because this car is hiding almost nothing, we would expect to see the car make a full debut by the end of the year. It should have an electric range of just over 30 miles. Related Video: Featured Gallery Bentley Bentayga plug-in hybrid spy shots View 12 Photos Image Credit: CarPix Green Spy Photos Bentley Crossover SUV Hybrid Luxury bentley bentayga

Bentley Mulliner Bacalar will be inspired by the EXP 100 GT

On March 3, 2020, at the Geneva Motor Show, Bentley and in-house customization shop Mulliner will unveil a new limited-edition vehicle that is billed as the "future of coachbuilding." Ahead of the debut, the official name has been announced: Bentley Mulliner Bacalar.  Thus far, there are few official details about the vehicle. Bentley says it will use ethically sourced and sustainable materials and will have a design inspired by the electric and autonomous EXP 100 GT concept that debuted in 2019. It is described as representing grand touring "at its most exhilarating," so it sounds like it'll be focused more on luxury rather than performance.  If a previous report is true, the Bacalar could be a two-seater with absolutely no roof. In the unconfirmed proposal, the supposed vehicle would be similar in looks to the EXP 100 GT, would be limited to roughly 12 examples, and would cost in the millions of dollars. Only time will tell how accurate this report proves to be, but considering other manufacturers such as McLaren, Aston Martin, and Ferrari have recently released similar windshieldless vehicles, we know the interest for this type of vehicle currently exists in high-end circles. It's anybody's guess as to what Bacalar references or means. Quick Google sleuthing shows nothing more than an extremely nice-looking vacation destination in Mexico. It's home to Lago Bacalar, or "The Lake of Seven Colors." Translated to Latin, bacalar is bacalao, which is salted and/or dried codfish eaten in Spanish and Latin American cultures. Maybe it will somehow tie into the sustainability aspect, but it's unclear. Expect small teasers and more information to drip before the full deluge in March. Related Video: