Bentley Azure on 2040-cars

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Bentley offers very small ride for very small drivers

There’s a new Bentley on the horizon. It has no motor, no transmission. No touchscreen, no windscreen. In fact, it's a convertible, sort of, and instead of zero-to-60 times, thereÂ’s a zero-to-whatever time, depending on the age of the driver; five years old is about right. Considering its a Bentley, the price of its Mulliner Tricycle on sale in the UK—about $750--is a bargain, at least in Bentley terms. Of course, consider that a Big Wheel “Rally Racer” edition costs $112 at WalmartÂ….well, a Big Wheel hasnÂ’t got leather seats, a plush, quilted handle bag, a sun canopy and—deal-maker—a Bentley-badged seat-belt buckle. The so-called “6-in-1 Trike” was inspired by the brandÂ’s Mulliner bespoke division, which allows buyers to customize a Bentley with gold organ-stop buttons, “pinstripe” wood veneers or to upholster seats in “Cherry Blossom hides.” The three-wheeler may lack those exotic options, but it does include air-pumped wheels, anti-slide metal pedals, and a safety seat with “soft inserts” that “simulates the shape of the car seat and ensures extra comfort for children.” Advertised as accommodating kids aged from six months, the tricycle converts—see? We told you!—to a stroller, with the seat facing the designated adult driver. No word yet on the vehicleÂ’s availability in the States. Toys/Games Bentley

The myth and mystery of The Bentley Cocktail

The other day, we were trying to find ways to delight a visiting relative who requested a cocktail made with apple brandy (don't ask), and after poring through Mr. Boston and The Playboy Bartender's Guide we were fortunate enough to come across a recipe. This particular concoction piqued our interest not just because it was a means to get rid of that bottle of Calvados that had been malingering on our bar cart, drawing fruit flies and quizzical scorn, since it was gifted to us at the launch of the Peugeot 407 in 2004. It was because of the automotive connection. (Duh.) The cocktail is called The Bentley, and it has a sexy, if probably apocryphal, origin story. According to the legend, the Bentley Boys – rich, Jazz Age, car-loving, British playboy racers – invented the drink after their first of five Le Mans victories, in 1924. Canadian-born WWI hero and Olympic swordsman John Duff and local English Bentley test driver and Bentley 3-Liter Super Sport owner Frank Clement were the only British team and vehicle in this second-ever endurance race, surrounded by more than three dozen French drivers and cars (and a couple of Germans). But despite typical British maladies ­– broken shocks, seized lug nuts, and a dysfunctional gearshift – and a slew of fires, punctures, and chassis-snapping wrecks amongst the field, they persevered. Arriving at their celebratory party at their club near their adjoining apartments in London's exclusive Mayfair neighborhood, they discovered that all of the alcohol had been consumed, with the exception of Calvados and Dubonnet. Mixing these together in equal parts, and adding some bitters, they allegedly invented a drink to settle their affluent nerves. Like most folkloric explanations for the existence of some gross cocktails – the wisecrack-inspired Tom Collins, the whole-cloth-concocted Seelbach – the tale seemed as compelling to us as it was ridiculous. Fortunately, among our friends are many with mastery in mixology, so we decided to put the mystery (and recipe) to them. "To be honest, I'd never even heard of the cocktail," said Tokyo-based international beverage expert Nick Coldicott, the most skeptical of our potation pundits. "And that story smells fishy to me. It seems unlikely that a party venue would have enough of a booze collection to have Calvados and Dubonnet, but not enough whisky or gin or champagne to see the party out.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.