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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley Continental GT Convertible is here, and it's a stunner

Bentley gave us a completely revamped Continental GT a short time ago, and now we get its airy twin, the Continental GT Convertible. Making its debut right before the L.A. Auto Show begins, the topless Bentley incorporates everything new and good about the redesigned Conti. It'll come with the 6.0-liter twin-turbo W12 engine making 626 horsepower and 664 pound-feet of torque, just like the coupe. Acceleration to 60 occurs in a luxuriously quick 3.7 seconds before topping out at 207 mph. It's a convertible, but it sure won't be slowing you down any because of it. Styling for the drop top is elegant but doesn't distance itself much from the coupe beyond the obvious lack of a roof. That's totally fine, because the new Continental GT is stunning either way. Bentley has an option for old-school tweed lovers out there too: a roof made of the stuff. Details on how such a roof is possible haven't yet been spelled out, but we're guessing it isn't made of your traditional (not waterproof) tweed. Whether you choose tweed or some other more normal material for your roof, Bentley says it has better sound proofing to offer a three-decibel reduction of noise compared to its predecessor. It'll open in 19 seconds at speeds up to 30 mph. Like the coupe, the convertible drops a bunch of weight — it's now 20-percent lighter than before and 5-percent stiffer. Technology within the Convertible has advanced a few steps compared to the previous generation. The Convertible offers a rotating display in the center stack, so a driver can choose whether they'd like to see the 12.3-inch touchscreen or uninterrupted wood paneling. Bentley spared no expense on the real wood paneling either. Each car uses over 107 square-feet of the nicest lumber Bentley can get its hands on. A new neckwarmer is apparently warmer and quieter than before, and now it also has heated armrests. A couple different technology packages will be offered at launch. One is called "City," and adds hands-free trunk operation, traffic-sign recognition, city braking systems and a top-view camera. The other is called "Touring" and it tacks on adaptive cruise control, active lane assist, a head-up display, infrared night vision camera and pre-sense braking. Frankly, it feels like many of these options should be standard like they are on a $30,000 Honda Accord. All the other pertinent equipment is virtually identical with the 2019 Continental GT we already drove.

Bentley's hosting a dog party — especially if your dog is named Bentley

The following story illustrates why there'll always be an England: At the veddy British road circuit/estate called Goodwood two hours south of London, ultimate British car company Bentley will host … well, two dog-day afternoons celebrating dogs and their owners and featuring special treats for dogs named Â… well, Bentley.  The affair on May 20-21, described as “a grand celebration of all things dog,” is formally part of the annual "Goodwoof" festival. Owners of Bentleys (car or dog) will gain access to Bentley's VIP area, and a fleet of Bentayga luxury 4x4s will provide “extra bark and growl to a range of activities that will give dogs and their human friends a wonderful weekend – or a great Dane out.” Oof. So, all dogs are welcome, but itÂ’s more fun if you chauffeur your dog named Bentley to the party in a Bentley. Both driver and pet will be granted access to the Bentley Barking Paddock, a car park just for them with easy access to “The Kennels,” the West Sussex estateÂ’s central clubhouse. (Preferential parking alone may mean some dogs with other names will find themselves temporarily answering to "Bentley" that weekend.) The dogs will compete in some dog-ish contests. Humans will watch field and trail demonstrations and hear talks from dog experts and celebrity owners. Bentleys (the cars) will somehow play a role in herding competitions. Of course, thereÂ’ll be “plenty of treats for those on both two and four legs,” the organizers say. On the first day, a celebratory "parade of poodles," led by Goodwood's the Duke of Richmond, will take center stage on the estate grounds. Also planned is a display of doghouse architecture named, um, Barkitecture. And a photo booth will be set up in a Bentayaga for “pup-arazzi” souvenir pictures. Goodwoof benefits a British charity called Pets as Therapy.  ThereÂ’s more info for planning a trip here.