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Bentley SUV to cost over $220k, fix 'problem' of inexpensive competitors

There's no shock in finding out that a new Bentley is going to be expensive; it kind of goes with the territory. However, company boss Wolfgang Dürheimer is indicating that its upcoming SUV could create a whole new rung of pricing for luxury utility vehicles.
While speaking with Autocar at the Goodwood Festival of Speed, Dürheimer let slip that the company's forthcoming SUV would have a price of 130,000 pounds or more ($220,000 at current US exchange rates). Thankfully, the Bentley boss further clarified the reason for such a high cost of entry. He said that the elite players in the field like the Porsche Cayenne or Land Rover Range Rover have prices that hit the European equivalent of about $220,000 for top-trim, fully-optioned models. "We aim to solve this problem," said Dürheimer to Autocar. While it's exceedingly rare for converted foreign MSRPs to equal the actual expense in the US, it looks to be at the very top end of the class.
That is a stratospheric figure, but the Bentley SUV already has some big rumors to live up to. The company is reportedly aiming for a 200-mile-per-hour top speed and may possibly offer a plug-in hybrid powertrain, as well. It's being pretty flagrant in evaluating the new vehicle too by plastering a promotional URL on its test mules (see above). They show the model with the brand's trademark circular headlights up front, and interior photos indicate a digital instrument panel. If Dürheimer is serious about that price, the company better pack the car with every bell and whistle it can find to justify it.

Bentley will phase out all non-electrified powertrains by 2026

Bentley will accelerate its electrification offensive during the first half of the 2020s, Autoblog can reveal. It will release an array of plug-in hybrid and electric cars, and it plans to phase out all non-electrified powertrains. "Next year, we will launch two plug-in hybrid models. In the end, it's the best of both worlds. It means the customer can decide when to use the internal combustion engine, and when to go electric. It also reduces fuel consumption massively," affirmed company boss Adrian Hallmark during a virtual roundtable discussion. He stopped short of revealing whether the plug-ins will be based on existing models, or if they'll be new additions to the range. As of writing, the Bentayga is the only Bentley available with a plug. My crystal ball tells me the Continental and the Flying Spur (which are marketed as separate models) are prime candidates for electrification. Bentley's first electric car is scheduled to make its debut by 2025. Details are also scarce, but Hallmark revealed the model will be built on a new platform, and it will benefit from the latest battery technology. Going electric won't be an excuse to radically overhaul the company's design language, however. Chris Cooke, Bentley's board member for sales and marketing, noted the zero-local-emissions car will look "much more modern and more interesting," but it will remain immediately recognizable as a member of the Bentley portfolio. He warned not to expect a revolution. Take the limited-edition, 650-horsepower Bacalar (pictured below), for example. It looks like a Bentley, it doesn't represent a stupefying break with tradition, but it's not a Xerox copy of the Continental, either. Bentley Mulliner Bacalar - 1 View 22 Photos After 2025, the floodgates open. Hallmark pledged to create a family of electric cars, and that every model in the Bentley range will be either a plug-in hybrid or fully electric. He realistically refused to say the internal combustion engine's days are numbered, however, and he added his team disagrees with the bans floated in some markets. "Whenever the deadline is for banning combustion engine sales, we're advocating an overlap so that hybrids are allowed to be sold for longer, until everybody can afford, charge, and live with the range of an electric car. I think we're now getting through; we trust the right decisions will be made," he said candidly.

Bentley targets audiophiles with custom Continental at CES

Bentley brought a unique version of its Continental GT V8 S to CES this year, packing a unique sound system crafted by the audio trendsetters at Monster. And with it, Bentley's Mulliner customization department outfitted the luxury status symbol in singular style. The Monster by Mulliner features 16 speakers and 3,400 watts of aural stimulation for an in-car audio system not offered for production. In addition to the surround sound system, Mulliner decked the Conti out in Onyx black with red accents and gloss black wheels hiding red brake calipers. The interior features a custom 3D laser-etched dashboard panel and piano black trim as well as specific embroidery and tread plates. It even has a pair of 24-karat gold wireless headphones housed in a special compartment inside. The result is a decidedly different take on the ubiquitous luxury car than the stone veneer panels that Mulliner most recently announced. Bentley suggests in the statement below that the Monster by Mulliner will be offered as a limited edition, "designed to appeal to young professional athletes and musicians." It's certainly not for the timid, but we wouldn't be surprised to see them popping up in music videos and the parking lots outside stadiums in the near future. Related Video: BENTLEY AND MONSTER DEBUT "MONSTER BY MULLINER" CONTINENTAL GT V8 S FEATURING PURE MONSTER SOUND AT CES 2016 IN LAS VEGAS - Handcrafted by Bentley's Mulliner Division and inspired by Monster - Spectacular limited production vehicle designed to appeal to young professional athletes and musicians (Crewe / Las Vegas, NV, January 6 2016) Monster, the world leader in high-performance audio, has teamed up with Bentley Motors' bespoke coach-building division, Mulliner, to create a stunning and uniquely Monster-inspired "Monster by Mulliner," which makes its debut at CES 2016. The show-stopping Bentley Continental GT V8 S, which reflects Monster's attitude of "Always Lead, Never Follow," is designed to appeal to the target market of young professionals and movers and shakers in sports and music. The "Monster by Mulliner" Continental GT V8 S is a bespoke vehicle that will inspire those who want a ride with a bold look and incredible audio performance designed by Monster. Monster's latest innovations in audio technology bring the power of today's music into this Bentley's luxurious cabin.